Social Media Webinar by Stephen Nold

HSMAI Webinar Social Media Fundamentals

Monday, October 26, 200910:00 AM Pacific, 12:00 PM Central, 1:00 PM Eastern

Duration: Approximately 45 minute presentation + 15 minutes for Q&A

by

Stephen Nold President

Advon Technologies

Agenda

What you will Learn• Strategic Social Media Fundamentals• The Great Marketing Shift• How to Harness the Power• Tangible Success Examples

Double Down• Myths and Hype on Social Media• The Impact on the Hospitality Industry

Agenda

What you will Learn• Strategic Social Media Fundamentals• The Great Marketing Shift• How to Harness the Power • Tangible Success Examples

Social MediaAn umbrella term

Media tools designed for social interaction, created using highly accessible and scalable publishing techniques

Transforms one to many broadcasts into many to many conversations

Changes people from content consumers into content producers

Is a shiny new toy

It is zillions of conversations that people are having…online…24/7…right

now!

A single solution

The message or content

A media

Inbound marketing

Really that new anymore

Social Media is NOT

Three Parts

Content/Conversation Media/Tools Communities

I

HSMAI

think is listen- Great!

But, are Yes -

they

ing?

Comprehensive Marketing Mix

Traditional Marketing + New Media Marketing

Agenda


Sir Martin Sorrell

• WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009

• WPP PLC, world's largest communications company

• Profit for the first half of 2009 plunge by almost 50%

• “We describe the recession as L-shaped, which implies that it will never go back to where it was before...I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.”

What Would You Do If?…most people started using social media?

3 out of 4 Americans use social technologyForrester: Growth of Social Technology, 2008

2/3 of the Global Internet population visits social networksNielson: Global Faces and Networked Places, 2009

…Social Media was used more than email?Social Media is the #1 activity on the WebHuffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008

…events and hospitality professionals were already seeing success with Social Media?

What IF?…Social Media was creating a great

marketing shift?

…becoming the most successful way to promote your business?

…dramatically changing the way hospitality professionals get business?

Agenda


LinkedIn Groups• Finance Club

39,590 Financial services members

• e-LEGAL11,192 Legal services members

• Society for Marketing Professional Services1,513 Professional Services members

• Media Professionals Worldwide54,949 Media members

http://www.linkedin.com/groups?gid=2046019&trk=anetsrch_name&goback=.gdr_1254293994029_1




Secret Sauce

Social MediaSauce

XXX Fire Hot XXX

1. Have a plan2. Find your customers3. Ask others what has worked4. Participate in a community5. Offer relevant and interesting content6. Build relationships7. Leverage the tools

7 Steps To Start

Agenda


Success Stories

National Association of Broadcasters: 1,500 Registrations – top performing strategy First-time attendees

Dell Computers: 1 million followers on twitter $3 million in revenue

MTO Summit: 8% of audience Twitter Recruitment

Walt Disney: 65,000 Happy Birthdays Twitter Recruitment

Digital Thought: 20% of revenue LinkedIn Recruitment of Suppliers and Attendees

• Valuable• Transforming• Can be monetized• Hype and myths• Still trying to figure it out …in the Wild,

Wild West stage…today…but not tomorrow• No perfect answer

What You Need to Know About Social Media

Social Media Webinar by Stephen Nold

Education

Transcript of Social Media Webinar by Stephen Nold