Social Media vs Social Business

Presentation by Noemi Lardizabal-Dado

@momblogger

The Difference Between Social Media & Social Business

What is social business

Social Business is the creation of an organization that is optimized to benefit its entire ecosystem (customers, employees, owners, partners) by embedding collaboration, information sharing, and active engagement into its operations and culture. The result is a more responsive, adaptable, effective, and ultimately more successful company.

Social Media

Social Media are the platforms and technologies that people use to communicate and create interactively, like Twitter, Facebook, Yammer, or YouTube. Most often we refer to social media as the technologies that are used between a company and the public at large, but it could also refer to the platforms used inside a company

Social Business

• is the process and result of optimizing your internal business to take advantage of social media’s opportunities, putting processes and governance in place

• to mitigate its risks and adapt to its implications, and applying social concepts and technology internally to enable collaboration, sharing, innovation, and open engagement.

• Social business can encompass using external social media, but it’s not a requirement. Technically, an organization can be a social business without engaging publicly in social media at all.

Six stages of social business transformation

Social pushes into all parts of the business

Benefits of Social business

Improved customer satisfaction

since you’re reacting faster and more openly, applying their input towards improving products and services, and making them feel like a much more invested and engaged part of your business.

Benefits of Social business

More effective knowledge sharing that’s one part a sound technology base, one part well-thought out process, and a large part giving everyone from employees to partners the ability to learn from, contribute to and preserve the collective intelligence of the company.

Benefits of Social business

Lowered costs through everything from improved product development and an appetite for innovation to more efficient internal processes, more collaborative employee education and training, and stronger relationships with partners that yield better opportunities.

Benefits of Social business

Deeper employee loyalty fueled by a more collaborative work environment that empowers each person in the organization to be a part of shifting and improving the business. That makes your company a more attractive place to work, too.

Benefits of Social business

Strengthened brand reputation

from customers and partners who feel better informed, heard, and connected, and from the people inside your organization who are charged with stewarding that brand in their everyday work.

Benefits of Social business

Clearly established vision

and governance to guide the organization’s social initiatives overall, and a coordinated center to unify independent social and collaboration projects within departments or business units.

Social business planning

• Vision & Goals Is there a guiding vision for why the company wants to become a social business and what they hope to achieve as a result?

• Cultural Readiness: Is the organization’s mindset conducive to change and the more open and collaborative nature of social business?

• Organizational Structure: Is the design of the business optimal for faster information flow and more distributed decision making? Are all the pivotal roles filled with the right people? Are there critical roles that don’t yet exist?

• Social Strategy: Are there external and internal social strategies in place, and are they unified or integrated in some way?

• Communication: Are there fluid communication processes in place and the infrastructure and tools available to support them?

• Social Technologies: What systems are in place now, and are they consistent across the business? Are there needs gaps?How is due diligence and deployment being handled?

• Training and Education: How is social business and social media education being designed and implemented throughout the organization?

sources

• http://www.sideraworks.com/our-approach/what-is-social-business/

• Read more about social business

• http://www.scoop.it/t/social-business-by-momblogger

• http://www.socialbusinessasia.com/social-business-defined/

• http://www.fastcompany.com/1779375/move-over-social-media-here-comes-social-business

• http://thenextweb.com/insider/2013/03/06/to-truly-be-a-social-business-here-are-the-six-stages-that-every-company-has-to-go-through/

• http://www.altimetergroup.com/research/reports/evolution-social-business