Secrets to Social Marketing Success

Vivian ZhangFeb 2, 2013

TrendSuggestionCase Study

THE SOCIAL MEDIA MACHINE VISUALIZED

6 Ways to Grow Your Social Media Following

6 Ways to Grow Your Social Media Following

90% of information transmitted 60,000X faster than text

6 Ways to Grow Your Social Media Following

6 Ways to Grow Your Social Media Following

6 Ways to Grow Your Social Media Following

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6 Ways to Grow Your Social Media Following

Such a heavy rain outside! Thanks god that I have DEREX in my bag!

Follower

Month

DEREX ‘s follower increasing No. (during 8 months)

Top 300 brand’s follower increasing Average No. (during 18 months)

No communication cost at all!!!

Content Appeal Index

DEREX TOP 300 brands average

The boy’s action were imitated by others and got more than 10k re-tweets.

DEREX’s communication strategy was imitated by JISSBON, then DEREX’s followers blamed JISSBON.

Many followers asked the boy where he bought the

shoes.

@VANCL ,but they denied that these are their shoes.

Group Buying Online

+

Thank You!