Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed...

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Social Media Users Group 8.10.17 | Brynhild Haugland | 9:30 – 11:00

Transcript of Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed...

Page 1: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

Social Media Users Group8.10.17 | Brynhild Haugland | 9:30 – 11:00

Page 2: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

Agenda

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Quick Updates (9:40 - 9:50) State Website Platform (09:50 - 10:10) Branding Strategy (10:10-10:40)

Governor's Office (10:40 - 10:50) Open Discussion (10:50 - 11:00)

Page 3: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Quick Updates

Page 4: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Page 5: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

YouTube ToS

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Email: [email protected]

Provide:• The department’s official name:• Mailing address• Contact Person

Page 6: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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yammer.com/nd.gov

Page 7: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Page 8: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Page 9: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Page 10: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Page 11: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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State Website Platform

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Current State

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160 $30k ? ? Multiple

Page 13: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

Updating a Website

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Page 14: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

Old Model

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Page 15: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

New Model

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New Model

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• Blank site = $35/mo• Give control to agency• Patches and enhancements = $0

• Backlog• Regular release cycle

• Upgrade path – Yes• End of August

Page 17: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Branding Strategy

Page 18: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions

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Governor’s Office Initiatives

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Discussion

Page 20: Social Media Users GroupAug 10, 2017  · Learn marketing, fast. Primer What do want to be primed on? Content Marketing PR Media h Get actionable tips. pay attention to the questions