Social Media USE OF SOCIAL MEDIA BY CHILD HELPLINES.
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Transcript of Social Media USE OF SOCIAL MEDIA BY CHILD HELPLINES.
Social MediaUSE OF SOCIAL MEDIA BY CHILD HELPLINES
Facebook world
Teen Social Networking Use
• 73% of teens are on a social network• The average teen has 201 Facebook friends• 37% send messages to friends every day
What Teens do on Facebook
• 86% of social network-using teens comment on a friend's wall
• 83% comment on friends' pictures• 66% send private messages to friends• 58% send IM or text messages using the
site• 52% send group messages
• Worldwide, there are over 1.5 billion active Facebook users.
• 4.5 billion likes generated daily
• 700 million people log onto Facebook daily
• There are 819 million mobile active users
• Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.
• Facebook users are 53% female and 47% male
• Age 25 to 34, at 29.7% of users, is the most common age demographic
Social MediaWHAT CAN IT DO FOR YOU?
• Social Listening – Searching and Learning• Social Media Monitoring• Assessment of opinions and trends
• Social Conversation – Communication and Exchange• Engagement with others
• Social Marketing – Attracting and Keeping Interested• Messages• Campaigns
• Social Analytics – Data Collection and Reflection• Everything is recorded and documented• Deeper understanding of every process
• Social Influence – Making Change Happen• Shaping the agenda for social dialogue• Advocacy
Social Listening – Searching and Learning
• Social Media Monitoring• Assessment of opinions and trends
#StopChildAbuse
Social Conversation – Communication and Exchange
• Engagement with others
CHI Facebook Page
Social Marketing – Attracting and Keeping Interested
• Messages• Campaigns
Social Marketing – Attracting and Keeping Interested
• Updates• Activities pics
Childline Thailand Facebook Page
Social Analytics – Data Collection and Reflection
• Everything is recorded and documented• Deeper understanding of every process
Social MediaSOME EXTRA STUFF
POI Mapper by Plan Thailand
POI Mapper by Plan Thailand
Mobile Communication Platforms
CHIAsia-Pacific
Communication Channel
