FocusThe use of social media for service delivery in medical library; its purpose of usage, specific service delivery, how to engage with audience, ethics of social media use, and qualities of medical librarian as a social media manager.

The Medical Library* Assist physicians, health professionals, students, patients, consumers, medical researchers and

information specialists in finding health and scientific information to improve, update, assess or evaluate health care.

* They are usually managed by professional medical librarians who are an integral part of the health care team.* They have a direct impact on the quality of patient care, by helping physicians, allied health professionals and researchers to stay abreast of new developments in their specialty areas.

* Provision of current information to users in a quick and cost effective manner;* Provision of balanced perspective on medical issues;* Provision of alternatives to formal learning in form of material support for continuing medical education;* Provision of value services, which improves information delivery;* Dissemination of health information and promotion of healthy lifestyles;* Satisfying the health information needs of the community;* Locating and assisting in the development of relevant information or materials;* Pairing information outreach with other activities in which the populations already engaged e.g. workshops, conferences, community events etc. and;* Integrating health information into ongoing programs of the target population in the community,

Facebook: Used to share informative resources to users and also advertise different upcoming

events;

Twitter: used by the libraries to market library reference/research services;

Blogs: building ties with users by creating and posting content (images and text)

such as library product, services and programs;

LinkedIn: used to create professional connections, market library services among

other professionals,solicit for ideas and professional experiences;

Instagram, Flickr: share and upload pictures of different library events and

services.

YouTube: marketing by uploading videos of products or events.

* Presence

* Real-time interaction with users

* Information needs

* Groups

* Conversation

Announcements about new or improved services/resources; Reminders about existing services/resources/guides; Notices about dates and times of drop-in or staff training sessions/exhibitions and similar events; Information on E-journals, E-books and Open Access developments; Highlights of items added to the repository; Highlight key resources/services; Notices of consultations of users; Less formal requests for feedback/notices of quick polls; Reminders about opening times and information on any changes; Returns/renewal/inter-library loans related reminders duringholidays; Catalogue/e-resource downtime notices: Announcements of new blog posts; Sharing/tweeting of interesting Medical related breakthrough/ development news or updates; Welcome new/returning students.

Use an informal tone;Encourage interaction;Sound approachable;Think - is this relevant/interesting?Make your point quickly and make it brief;Proof read and remove unnecessary words;Be positive;Use short sentences.

Manage library presence in social networking sites including Facebook, Twitter, and other similar community sites;Creating/posting on relevant library content and update;Manage social media campaigns and day-to-day activities; i.e. online advocacy, promotions of their institutions and library services, etc.Engage in conversations and answering questions when the need arise;Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on its effectiveness over the library and the institution.Monitor emerging trends in social media tools and applications.

Experience in online/digital communication;Writing skills;Analytical skills;Leadership and communication skills;Adaptability skills;Friendly and responsive;Curious.

Know your institution rules as regards social media use;Do not post or criticize your employer on social media;Tweets/post can be seen by anyone with internet access so please don't post derogatory opinions on the library networking site;Do not post controversial information materials;Evaluate content of every information before posting;Librarians who notice any social media content that violates ethical or legal standards should bring the questionable content to the attention of the owner of the post, so that the author can take appropriate action.

Check and update your social media platform regularly;Monitor your user online identity;Utilize privacy settings on social networking sites, and separate online personal views from professional information;Take appropriate action when confronted with questionable healthcare delivery or information.

Social media tools help to facilitate the interface interactions between librarians and other community of users.Therefore, its use in medical libraries can further enhance the value and image of medical libraries, if the advantages accrued to social media are well harnessed and effectively utilized.

OLALEKAN MOSES OLAYEMI Nigerian Institute of Medical Research, P.M.B, 2013, Yaba, Lagos State, Nigeria

SOCIAL MEDIA USE IN MEDICAL LIBRARIES:CREATING VALUE FOR USERS

Sponsored by: Association for Health Information and Libraries in Africa(AHILA), &

The Norwegian Library Association, Section For Medicine and Health (SMH)

FOCUS

ROLES OF MEDICAL LIBRARIES

Adio Akewukereke Ibitoye, G. , A. M. & , S. O (2007). The effect of medical libraries on medical education: evidence from Osun State, Nigeria. Library Philosophy and Practice Gagnon, K. Sabus, C. (2015). Professionalism in a digital age: opportunities and considerations for using social media in health care. PhysTher,95(3), 406-14.Ikonne, C.N. Onuoha, U. D & Madukoma, E (2013). Marketing of information services in the social media framework of communication. International journal of Innovative Research in Management, 2(10), 1-10.Nyangeni, T. Du Rand, S. & Van Rooyen, D. (2015). Perceptions of nursing students regarding responsible use of social media in the Eastern Cape. Curationis, 38(2), 1-9. http://dx.doi.org/10.4102/curationis.v38i2.1496Priolkar Kumbhar, S. & , S. (2014). Use of social networking sites by library professional in the institute libraries: A study. Conference: Application of Information Technology in library and information sciences, At BVU AKIMSS, SolapurZohoorian-Fooladi, N. & Abrizah, A. (2014) Academic librarians and their social media presence: a story of motivations and deterrents. Information Development, 30(2) 159–171.

TYPES OF SOCIAL MEDIA CATEGORIZED BY USE IN LIBRARIES

PURPOSE OF SOCIAL MEDIA USE IN LIBRARIES

USE OF SOCIAL MEDIA FOR SPECIFIC SERVICE/INFORMATION SERVICE DELIVERY

USER ENGAGEMENT ON SOCIAL MEDIA

DUTIES OF MEDICAL LIBRARIANS AS A SOCIAL MANAGERS

QUALITIES OF MEDICAL LIBRARIANS AS A SOCIAL MEDIA MANAGER

ETHICAL USE OF SOCIAL MEDIA

RECOMMENDATION

CONCLUSION

REFERENCES

PRESENTED DURING THE 8TH MLA CONFERENCE/AGM HELD 18TH -22ND, ABUJA, NIGERIA.