Social Media Tx Dot Gpa Communications Conference
17
Social Media Discussion: Conversations Ignited by Technology Chad Bockius / GPA Communications Conference 9/15/2009
-
Upload
chad-bockius -
Category
Technology
-
view
876 -
download
0
description
Presentation shared at the TxDOT GPA Communications Conference on the use of Social Media
Transcript of Social Media Tx Dot Gpa Communications Conference
Social Media Discussion:Conversations Ignited by Technology
Chad Bockius / GPA Communications Conference9/15/2009
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 2
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
Social Media, n.Technology that enables conversations to be more efficient and far reaching
Customers haven’t changed; communication has
The old way
»Monologue
»Push
»Control
»Closed
»Target messages
»Awareness
The new way
»Dialogue
»Pull
»Co-creation
»Transparent
»Create community
»Engagement
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 4
Technology is changing how we communicate
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 5
20,000,000
250,000,000
854,000,000
A few things you are probably thinking right now
»What if customers say something negative?
»How do we control the conversation?
»How do we control our employees?
» It will take too much time.
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 6
What if they say something negative?
Turn negatives into positives:
» It’s an early detection system
»They are trying to help; involve them
»Change your brand perception
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 7
How do we control the conversation?
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 8
YOU can’t!
…but you can participate
How do we control our employees?
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 9
It will take too much time
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 10
It is actually more efficient…
…and you can’t afford not to
Red
uce R
euse
A few real-world examples
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 11
»Dell: Crowdsourcing ideas
»MoDOT: Facebook Fan pages for projects
»GOVLOOP: Social network for govt. workers
»TxDOT: Facebook/Twitter presence
Dell: Crowdsourcing ideas
Confidential and Proprietary. © 2006 Bazaarvoice, Inc. 12
“IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology”
- Dell IdeaStorm
“IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology”
- Dell IdeaStorm
MoDOT: Facebook Fan pages for projects
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 13
GOVLOOP: Social network for govt. workers
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 14
TxDOT: Facebook/Twitter presence
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 15
Recommendations and resources
»Define your goals
»Get involved now
– Monitoring
– Listening
– Building
– Participating
»Stay committed
»Build support
» 101 Twitter Resources
» Facebook Fan page guide
» Govloop.com
» Bazaarblog.com
» Microsoft Gov 2.0
» SocialWare
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 16
Thank You!
Chad Bockius
Director of Product Marketing, Bazaarvoice
[email protected] | @bockius
www.bazaarblog.com | twitter.bazaarvoice.com
Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 17
![Barahipath, jif{ @@ c° ^$ @)&$ c;f/ g] 19 k[ ^±^≠!@ dNo ...apeksha thapa gpa: 3.70 kajal rai gpa: 3.70 rohan dahal gpa: 3.70 deewakar dahal gpa: 3.70 ishwor poudel gpa: 3.65 sonam](https://static.fdocuments.net/doc/165x107/5e9ce50a88852d7f7d5df312/barahipath-jif-c-cf-g-19-k-a-dno-apeksha-thapa.jpg)
![news fli6 «o b } lgs e|d0f jif{ ^ dlxgfkl5 rfFhf] · Sandip Thapa 3.20 GPA Rohit Sharma 3.15 GPA Sandesh G.C. 3.15 GPA Resham Lal Bhandari 3.10 GPA Aakash Sharma 3.05 GPA Abhishek](https://static.fdocuments.net/doc/165x107/60291f8f8d54e259a300da04/news-fli6-o-b-lgs-ed0f-jif-dlxgfkl5-rffhf-sandip-thapa-320-gpa-rohit-sharma.jpg)
