Social media trends and audiences: March 2105
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Transcript of Social media trends and audiences: March 2105
Social Media trends and AudiencesIABC MARCH 2015
@isentia @spence7zero
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
It’s justpeopletalking…
like never before!
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
47% of all online time is spent on
Social MediaThat’s 28 in every 60 minutes*
*That’s in Australia too!Source: Globalwebindex Q4 2014
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
9 out of 10 people get dressed, brush their teeth and check their smartphones as part of their daily routine
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
65%Q1 2013
75%Q1 2014
52%Q1 2012
37%Q1 2011
Smartphone sales in AustraliaSource: TNS and Google 2014
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
daily never
55%
weekly
16%
monthly
7%
less than monthly
6%
15%
How often do we access social networks through our smartphones?
Frequency of social network visits on smartphone
Source: Internet Trend Watch
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
In Australia, there are 9 million active daily Facebook users
7.3 million of these access Facebook from a mobile device
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Best in class content marketers are 24% more likely to use original video content
Original video in content marketing
Source: Aberdeen Group survey of organisations using content marketing divided the respondents into three tiers – Best-in-Class (the top 20% of performers), Industry Average (the middle 50%), and Laggards (the bottom 30%). The research found that Best-in-Class companies are 24% more likely than Laggards to use original video content (68% vs. 55%).
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
3 billion videos watched per day on Facebook*
15% monthly growth
*Facebook Q4 Earnings Announcement 28/01/15
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Video views and posts on Facebook
Source: Comscore, 2014
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Create content that users want to consume, engage
with and share
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
What you want to say
What they’re interested in
Relevance or Context
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Organic reach 6%
Source: Social@Ogilvy February 2014
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Morton’s Steakhouse patron Peter Shankman jokingly asked over Twitter if the restaurant chain could meet him with a Porterhouse Steak when he landed from an interstate flight...
They did
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
To actually get it done, Morton’s...Source: Doug Laney, Gartner
Is your organisation/
client even capable of something
like this?
Had to see the tweet;1
Then discovered peter was a frequent customer (and frequent tweeter);2
Pulled the data on what Peter typically ordered, 3
Worked out which flight he was on; and only then 4
Sent a tuxedo-clad waiter to serve him his dinner. 5
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
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Mass and social media volume (Hourly over 2 days, 16-17 April 2014)
MassSocial
Barry O’Farrell’s Resignation
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Mass and social media volume (Hourly over 2 days, 15-16 April 2014)
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15/4/2014 16/4/2014 17/4/2014
Commonwealth Bank outage
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Social almost always breaks news
Twitter has really helped the Guardian – we’re at the heart of us breaking news. Twitter is the fastest way to break news now. So core to what we do and core to what we do on a daily basis.Andrew Miller, Guardian News & Media CEO
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
of Twitter users follow a professional news account64%
Source: YouGov (SoMA), 2014
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero
Our competition is the audience. Everyone now is a journalist.Sheila Coronel, dean of academic affairs, Columbia University Graduate School of Journalism
Social Media trends and audiences →IABC March 2015 @isentia @spence7zero