SOCIAL MEDIA trends in 2014

Human psychology

• People only remember 20%what they hear, 30% on what they see, and 70% on both hear and see.

• Posts that are linked with video have more chances to get shared and commented upon

Viral trends• Videos and events are made viral in social media in

order to market a product or service

• More the shares, likes and retweets the video and the

event gets, more it become viral and easily get

marketed

• Viral marketing is a part of social media marketing,

and companies are spending a heavy amount on it,

as it easily generates sales and requires less

investment than traditional advertisement .

video

Worldwide phenomena

• 72% of all internet users are now active on social media

• 18-29 years have 89% usage in social media

• 60% of 50 to 60 years are active on social media

• 30-49% sits at 72%

• 71% of users access social media by a mobile device

• It has 1.4 billion active users

• Users share 2.5 billion of content each day

• Facebook valuation is 200billion$

• 50% of 18-24 year-olds go on Facebook when they wake up

• It has the largest opportunity communicating with consumers in a non obtrusive way

• It is a social sharing network is all about sharing pictures and 15 seconds videos

• Many brands are participating through the use of hashtag# and posting pictures customers can relate to

• Most followed brands are Nike, starbucks and Victoria secret

• It has 150 + million active users

• It was acquired by facebook in 2012 for 1$billion

• Instagram current valuation is 35$billion

• Micro blogging social site with limits to 140 character per post

• 5700 tweets per seconds

• 560 million active users

• 40% of marketer use twitter to successfully generate lead

• 63% of brands have multiple twitter accounts

• Twitter has a valuation of 40$billion

• Social network built by Google that allow for brands and users to build circles

• Not as many brands active , but the ones that are tend to be a fit have a great following

• It is growing that 33% per annum and it is adding 925000 users per day and has 1billion+ users

• It has a market valuation as part of Google..around 460$ billion

• Snapchat is a photo messaging app through which users can users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.

• Snapchat users are between the ages of 13 and 25, it is one of the fastest growing social media app

• It is a gem for marketers who want to market

• It has around rs were sending 700 million photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day. The company has a valuation of $10-$20 billion depending on various sources.

• Snapchat has plans of charging 1million a day for advertisement per brand.

I

• Movie “I” has created a record of hitting the fastest 1million views in less 1than 10 hours .

• It has hits more than 20 million+ views in all its video combined.

• It collected 75% of its revenue with in 3 days of its release

• The video was about a girl with telekinetic powers inside a cofeeshop in newyork city.

• The promotional viral video has more than 60 million hits with share of 1,128,900.

• The video was so viral that it got covered in all leading dailies of world.

• The movie earned an additional 40 million$, just because of the advertisement.

Fanpage

• Fanpage is an italian news website based in facebook

• The video was launched in January 04,2015 and till now has garnered views of 26 million views

• The video is about the domestic violence against women

• The video has helped the page to garner 75000 likes with in 2 weeks.

Volvo epic split

Volvo epic split

• The stunt is performed by actor and martial artist jean claude van damme

• The video has a total hits of 78 million hits in YouTube

• The video has won 2 times annual automobile advertisement of the year

• The video had created a positive impact on the perception of Volvo trucks as a modern and innovative truck brand and there was a rise of 31% in sales

Wendy burger

• Jimmy kimmel is a late night talk comedy show

• The video has a combined total views of 22

million hits

• It is the most viral advertisement for a TV

show

• As the advertisement got viral, the late night

show TRP got spiked and its viewership

quadrupled and it became one of the most

watched show in 2014.

#AlS ice bucket challenge

• It is an activity involving dumping a bucket of ice water

on someone's head to promote awareness of the

disease amyotrophic lateral sclerosis (ALS) and encourage

donations to research. It went viral on social

media during July–August 2014.

• The disease affects only 0.02% of the world population,

but it was the most searched word in Google, higher

than cancer and AIDS in 2014

• As it got viral , it raised around 120 million$ in 2014

• One of the factors it got viral was due to involvement

of celebrities, public figures and the nomination of

challenging people as many you can.

Military case study

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