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Social Media TrendsWhats the scoop for 2011, Where is it

going in 2012.

TRENDS Where is your business going?

2011 Trends

The year of GROWTH

Divided MEDIA

Social started to get SUPPORTIVE

One way DIALOGUE

Mass CONTENT

New INTRODUCTIONS

Social Media EventsHOW SOCIAL MEDIA IMPACTED NEWS!

2011 Events

Social Media WARS! Facebook VS Google!

The DEBUT of Google Plus + / Pinterest

Linked In, Zynga goes PUBLIC | Facebook to follow in its footsteps!

Social Media Reporting on WORLD EVENTS

Google | Twitter BRANDS, Facebook Timeline, You Tube new look

HASHTAG Domination!

Platforms Goes MOBILE, (Diaspora, Foursquare, FB,Twitter,Linked in Google Plus, Pinterest OH MY!)

How did you hear about it?

• Middle East CRISIS (Twitter)

• US Budget Deficit (Linked in)

• AUS Floods | NZ Earthquakes | US Tornadoes | JAPAN Earthquake (You Tube) - (Mobile App)

• WIKI leaks (Twitter /Wikipedia)

• Russian Hockey Plane Crash (Twitter link NHL.com)

• Charlie SHEEN (Twitter)

• ROYAL Wedding (Mashable, Flickr, You tube)

• GADHAFI / OSAMA Bin Laden (You Tube)

• OCCUPY Movement (Twitter)

• UK Riots / Vancouver Riots (Google news)

• Steve JOBS (Mashable)

2012 Predictions and Observations!

1- ENGAGEMENT | MONETIZATION (Will focus on engaging the audience)

2- BUSINESS INTERACTION (Business will use social interaction to aid business conversations)

3-BRANDING CONSISTENCY (Clear messaging)

2012 Predictions and Observations

4-INTEGRATED MARKETING - Total integration of marketing best practises

5/6-ANALYSIS + CRM INFRASTRUCTURE -better reporting tools to product stronger analytics and support customer service platforms for social media.

7- SELECTIVE FOLLOWINGS - (Quality VS Quantity)

2012 Predictions and Observations

8-CONTENT STRATEGIES - More focus on curation and compelling content

9-MOBILE Presence - Every platform will have a mobile app and integration

10-CONVERSION of influencers - followers will become influencers.

Visual Recognition will be the

future!

Pinterest Mania! Case Study: