Social Media Trends 2015
Click here to load reader
-
Upload
karen-schulman-dupuis -
Category
Social Media
-
view
1.991 -
download
0
Transcript of Social Media Trends 2015
what to watch out for and (maybe) start this yearSOCIAL TRENDS 2015
technology, media & telecommunications
79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)
know what’s happeningMs Meeker knows what’s happening
content vs. clicksThe Attention Web 1
engagement time • mouse movement • scroll depthChartbeat is changing what we measure
thank gawd….(death to) Clickbait 2
return visitors • unique visitorspageviews vs. attention web
no longer outliersthe long (slanted) story
this has always been “content marketing”Storytelling 3
less about the company • more about the storybranded hashtags
if you build it, people will comeCrowdfunding content 4
industry and sector specific niche audiences • hyper local
the renaissance of the conversationPodcasting 5
the democratization of citizen commentaryRaur
vine • instagram • auto-play • adsVideo 6
publisher vs. producer accreditation
getting beyond the vanity metricsMeasurement 7
your goals visualizeddashboards
ubiquity reigns • service layers • invisible appsMobile 8
Uber • Snapchat • Instacart • Squarethe “sharing economy” • deregulation
security • proximity access • paymentsB2B 9
wayfinding • payments • “just in time” marketingbeacons
it’s the new zeitgeistDesign 10
but they could be • #3Dprintingnot everybody’s a designer
THANK YOU…