Social media trends 2013
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Social Media Trends 2013
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Transcript of Social media trends 2013
Social Media Trends 2013
About UsOptfinITy
Founded in 2002 with a focus on providing Peace of Mind to small businesses and non-profit organizations.
Headquartered in the Washington, DC Metropolitan area with clients across the United States.
Have worked with over 200 clients.
Our Services & Core Competences
IT Strategy and Assessments Managed Services
◦ 24 x 7 Network Operations Center◦ 24 x 7 Technical Support Helpdesk ◦ Infrastructure Support
Software and Database Development Website Development
◦ Content Management (CMS Works, Wordpress) ◦ Sharepoint◦ Search Engine Optimization
Mobile Application Development ◦ iOS (iPhone, iPad), Android (Phone & Tablet)
Phone Systems
Tool for social networking Invented around the time of the caveman
What is Social Media?
Facebook, Twitter, LinkedIn, Pinterest, Etc.
1 Billion People Can’t Be Wrong
Variety of Social Media
Sources: Google.com, Facebook.com, Twitter.com, LinkedIn.com, Pandora.com, Pinterest.com
Time spent on Social Media
Sources: Online.wsj.com/article,Pcmag.com
Demographics: Adults 55+ and Males (all ages) are the fastest growing population segments
Social Media Accounts for Nearly 20% of All Time Spent Online
Why is this Important?
18%Sources: www.comscore.com
Humanize the Message Engage the Audience Build and Protect your Reputation Utilize Mobility Create Quality Content Dedication!
How to use Social Media
Users choose what they like, what they want to see, and what they interact with.
If you use social media just to post links to your blog or website, you aren’t going to gain much.
50%-30%-20% : Entertain, Inform, Sell
Humanize
Tips for Humanization Use Photos Shorten Your Posts Use Emoticons Ask for Captions Use STELLAR Contests
◦ Run a Photo Contest◦ Ask Fans to Share Tips◦ Collect Quotes
Source: OpenForum.com
Engage users:
Comment on Their Posts Provide Valuable Content Share Links From Other Websites (not just
your own) Answer Questions (even if they are not
addressed to you) Ask for Feedback (should, would, fill in the
blank)
Involve
Build trust: If you receive negative feedback, don’t ignore it, address it with transparency
Reputation
Smartphones are the # 1 device to access all social media.
Not optional, it’s mandatory Optimize landing pages for mobile
screens Ads for mob apps
Mobile
Content is the Pillar of Any Marketing Effort Overload Publish on multiple channels Provide unique material Use your mailing list to advertise your
content
Recurring Quality Content
Very crowded marketplace and social media is not a separate iteration of your marketing efforts, it should be one of the building blocks of your marketing campaigns.
Engage consistently (at least 2 times per day)
Be active – comment, start a conversation Engage – ask questions, ask for input Leader, troubleshooter, helper, friend
Social Media Dedication
Facebook continues to be the dominant force in social media
Tweeting all the way Going visual (Pinterest) “For People who
want to Tweet but can’t read”
140 Characters or Less
Make Lists Infographics How To’s News Research Case Studies Images Video Statistics Review Applications or Tools Quotes
Trend: Pack Content
Social media is part of your marketing efforts
Develop objectives Understand the people you are targeting Create an integration strategy – social
media, website, marketing campaigns, mass emails
Plan Ahead & Diversify
Facebook page Twitter account LinkedIn Personal Profile LinkedIn Company Page Social Media Aggregator Use Current Marketing to Cross Promote
Where to Start
