Social Media Training for IDRC

Social Media BootCampjuly 20 2010 IDRC

Contact your Happy Marketer trainers– David Liem & Rachit Dayal

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Happy Marketer.more business from your website

Social Media Bootcamp

David Liem Senior Consultant, Happy [email protected] - @daveliem

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Our Clients



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http://www.hitwise.com/



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http://www.blendtec.com/willitblend/



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The Social Media Landscape



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• Nearing 500 Million Users• 56% of all visits on social sites*• #1 visited site in Singapore*

• Pros: Connect with people, share interests, pictures, videos

• Cons: Privacy - your life is an open book, everyone wants to be your friend

*http://www.hitwise.com/



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http://www.facebook.com/AirAsia



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• 2nd most popular social site – 17%

• 2 Billion videos watched every day

• 250 Million Views – Justin Bieber• 20 hours of videos uploaded ea/

min

• Pros: Viral, educational, funny videos global audience

• Cons: Copywrite issues, privacy, questionable content



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• 4th popular social site - 1.17%• Microblogging, share info quickly

• Pros: easy to use, get ideas and answers quickly, networking

• Cons: 140 characters, time consuming, narcissistic, boring



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• 3rd most popular – 11%• Most Popular in 2006, overtaken

by Facebook in 2008• 66 million users

• Pros: Customize appearance, share music, pictures, videos

• Cons: Decreasing popularity, low security, slow loading speed



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• 15th most popular social site – 0.20 %

• Social networks for professionals

• Pros: Promote your professional life, increase network, share expertise, research tool

• Cons: Smaller network than Facebook, slow linking process, limited interactivity



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Even More Tools!



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Basics & Hands-On



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Facebook Basics

1. Connect2. Communities3. Content4. Commerce



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Signing in…



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Connect1. Finding Friends2. Maintaining Friend Lists3. Have a conversation: Comment,

Encourage, Ask & Answer Questions

4. Status Updates, Tagging People



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Finding Friends

• Searching for them• Similar profiles, companies,

groups• Through Email• Facebook suggestions• Instant messenger contacts



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Maintaining Friend Lists

• Creating friend lists• How to use your friends list• Deleting friends list



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Have a conversation

• Comment, Encourage, Ask & Answer Questions



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Status Updates

• Tag People, Companies, Events, Page



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Communities• Facebook Groups• Hosting Events

- Creating- Inviting- Managing

• Applications



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Facebook Groups

• More for personal use, smaller scale• Limited to 5,000 members• More permission control, ex.

Approvals• Communicate through emails• Cannot host apps



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Hosting Events

• Creating• Inviting• Sharing– Post to profile, calendar



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Applications



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Content• Sharing content from within

Facebook• Sharing content from outside

Facebook• Sharing Events• Sharing Options



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Sharing content from within Facebook

• Videos, Articles, Events



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Sharing from outside Facebook



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Sharing Options



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Commerce• Fan Pages

- How to make an effective Fan Page

• Facebook Market Place



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Network with other platforms



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Provide valuable and regular content

• articles, guides, videos, pictures



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Have contests that require participation



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Facebook Market Place



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Privacy



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Hands on tutorial



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Find people



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Tweet



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Reply, Retweet



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Search



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Wiki

Hands on



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http://comm215.wetpaint.com/



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Creating a Wiki• http://idrc.wetpaint.com/• Username: IDRC • Password: IDRC2010

http://idrc.wetpaint.com/

http://idrc.wetpaint.com/



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Hands on Tutorial



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Sign up



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Profile



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Add Connections



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Groups



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Hands on Tutorial



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Educational Resources



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Using Social Media to Market Events



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Publish a White Paper



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Create an online community



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Twitter



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Online Reputation Tools



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websitegrader.com/site/www.idrc.org.sg/



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Please leave some Positive Feedback?



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Thank You

David Liem Senior Consultant, Happy [email protected] - @daveliem

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Social Media Training for IDRC

Education

Transcript of Social Media Training for IDRC