Social Media Training at AED: Day 1
-
Upload
eric-schwartzman -
Category
Business
-
view
1.040 -
download
0
description
Transcript of Social Media Training at AED: Day 1
![Page 1: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/1.jpg)
Social Media Boot Camp at AED
@EricSchwartzman
Day One – Nov. 9, 2010
![Page 2: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/2.jpg)
2
Housekeeping
• Expectations
• Immersive workshop
• New vocabulary
• Focus on strategy
• Cover mechanics
• Slide numbers
• Digital handouts
• Hashtag #smbc
• Live stream: www.ontherecordpodcast.com
![Page 4: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/4.jpg)
4
Mayor Jerry Brown
Britney Spears
News Media Addict
Star Wars 30th Anniversary
Pussycat Dolls
Academy Awards
![Page 7: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/7.jpg)
7
Plenty of Options
Public Affairs
CustomerRelations
Investor Relations
Labor Relations
Community Relations
Industry Relations
Media Relations
Analyst Relations
Public Relations
![Page 8: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/8.jpg)
8
Media Relations
Mass Media Addict
Television Magazines
Radio
Newspapers
![Page 11: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/11.jpg)
11
New Purpose for the Press Release
Source: Pew Internet
Percentage of Internet users who sited each type of site as their favorite
![Page 12: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/12.jpg)
12
Conforming to News Cycles
Photo by Olivander
![Page 13: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/13.jpg)
13
News Break Strategy
National News
Influencers
Regional News
Local News
Trade Press
Target Audience
![Page 16: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/16.jpg)
16
Web Surpasses Mainstream Media Channels
Source: Pew Internet
![Page 17: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/17.jpg)
17
Analog Dollars to Digital Pennies
Source: Newspaper Association of America
![Page 18: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/18.jpg)
18
Law of Diminishing Returns
Source: Paper Cuts
![Page 25: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/25.jpg)
25
Outbound Communications
![Page 26: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/26.jpg)
26
New Media as Mass Media
Photo by Adulau
![Page 28: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/28.jpg)
28
Web Gets Social
Microblogging
SEO
Blogs/PodcastsContent Social
Networks
Websites
Pure SocialNetworks
Monitoring
![Page 30: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/30.jpg)
30
Photo by Spackletoe
Web is Direct
• Content’s claim to the crown
• User experience shapes reputation
• Should be self-service
• Flash, PDFs, UI, navigation
• Ease of use drives adoption
Evolution of Customer Experience
Usability Expert Jakob Nielsen on User Experience and Reputation
![Page 31: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/31.jpg)
31
How Will You Get Through the Filter?
Source: Sit or Squat
search reviewfilter share
![Page 32: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/32.jpg)
32
What You Say vs. What You Do
Whopper Big Mac SubwaySource: This Piggy Blog
![Page 33: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/33.jpg)
33
Business Case: Encourage P2P Communications
Whopper Big Mac Subway
![Page 34: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/34.jpg)
34
Customer Service Rep as Spokesperson
![Page 35: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/35.jpg)
35
Unintended Consequences
![Page 40: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/40.jpg)
40
Privacy Concerns Declining
![Page 43: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/43.jpg)
43
There’s a Revolution Underway
RevolutionaryAristocratEisner Lassiter
![Page 44: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/44.jpg)
44
Blogs/Podcasts
Pure SocialNetworks
Content SocialNetworks
Monitoring
Microblogging
Social Media
Discoverability and Amplification
SEO
Websites
New Media
![Page 45: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/45.jpg)
45
Matching Social Media to Corporate Culture
• Get at ROI of social media
• Implement social media policy & training
• Satisfy audit trails
• Channel social media through PR
Strict Management
Oversight
Regulatory Oversight
Embraces Change
Exploratory and Curious
![Page 49: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/49.jpg)
49
Business Case: Position Social Media as Extension
Listorious shows over 200 USA Today reporters, 243 New York Timesreporters and more than 100 Wall Street Journal reporters on Twitter.
![Page 50: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/50.jpg)
50Source: Altimeter Group
Social Media Marketing Adoption in Business
![Page 51: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/51.jpg)
51
Social Media Marketing Adoption in Business
Source: Altimeter Group
![Page 52: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/52.jpg)
52
Social Media Marketing Adoption in Business
Source: Altimeter Group
![Page 53: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/53.jpg)
53
Social Media Marketing Adoption in Business
Source: Altimeter Group
• Monitoring conversations
• Defending the brand
• Real time campaign course correction
• Social media interactions from real world events
![Page 54: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/54.jpg)
54
Social Media Marketing Adoption in Business
54
• Monitoring conversations
• Defending the brand
• Real time campaign course correction
• Social media interactions from real world events
![Page 55: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/55.jpg)
55
Transparency Fosters Empathy
Source: US Federal Government
![Page 56: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/56.jpg)
56
Data Visualization
Source: http://www.recovery.gov/Transparency/RecipientReportedData/pages/RecipientReportedDataMap.aspx?State=IL&datasource=recipient
![Page 61: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/61.jpg)
61
End of Segmentation
“The Internet interprets censorship as damage and routes around it.”
John Gilmore, Co-Founder
Electronic Freedom Foundation
![Page 63: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/63.jpg)
63
It’s Time to Play…
Who Wants
to be a
Social
Media
Research
Rock Star?
![Page 64: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/64.jpg)
64
Digital Penetration vs. MSM
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 65: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/65.jpg)
65
Social Networking is Truly Mass Market
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 66: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/66.jpg)
66
How People Access the Internet
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 67: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/67.jpg)
67
What Activities People Do Most Online with Who
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 68: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/68.jpg)
68
Time Spent Online
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 69: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/69.jpg)
69
Nigeria vs. Saudi Arabia
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 70: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/70.jpg)
70
Uganda vs. UAE
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 71: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/71.jpg)
71
Estonia vs. USA
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 72: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/72.jpg)
72
Digital Lifestyles
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 73: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/73.jpg)
73
Digital Lifestyles by Geography
Functionals Aspirers Networkers
Knowledge Seekers Communicators Influencers
![Page 74: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/74.jpg)
74
In the Emerging World, Digital is New
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 75: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/75.jpg)
75
In the Emerging World, Digital is a Form of Freedom
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 76: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/76.jpg)
76
The Developing World is MORE Engaged
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 77: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/77.jpg)
77
Social Networking vs. Email
Source: TNS Digital Life Study, Oct. 10, 2010
![Page 79: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/79.jpg)
79
Organizational Communications
Destination WebsiteTwitter & Facebook
YouTube & Flickr
News Media Constituents
Operational Framework for Social Media Engagement
![Page 80: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/80.jpg)
80
Social Media Content/Sharing Strategy
Conference Call, Speech or Event
MP3 Podcast
Text Transcript Blog Post
PowerPoint SlideShare
Video Webcast & YouTube
![Page 83: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/83.jpg)
83
Social Media is Unedited
Brian Solis
![Page 84: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/84.jpg)
84
We Edit Social Media Ourselves
“It’s not information overload, it’s filter failure.”
Clay Shirky, author, Here Comes Everybody
![Page 92: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/92.jpg)
92
• Company
• Services
• Professional
• Best
• Top
• Leading
• Internet
• Organization
• Marketing
• Business
• Solution
• Online
• City Name
• Surrounding Suburbs
• State (including abbreviations NYC, IL, FL, WA, etc.)
• County Name
B2B Modifiers
• RFP
• RFI
• Bid
• Quote
• Rates
• Pricing
• Deals
• Affordable
• Offers
• Packages
• Quality
• Cheap
Private Sector Keyword Modifiers
![Page 94: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/94.jpg)
94
RSS Readers
Leveraging RSS:
1. Browsers
2. Web-based readers
3. Desktop-based readers
4. Email clients
![Page 97: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/97.jpg)
97
Demo: Search a Keyword in Google News
Locate the RSS Icon at the Bottom of the Google News Search Results
![Page 99: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/99.jpg)
99
Live Demo: Add RSS feed to Google Reader
Clicking “Add a subscription” button opens field to insert URL of RSS Feed
![Page 100: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/100.jpg)
100
Demo: Add RSS feed to Google Reader
Google News Feed Loaded in Google Reader
![Page 102: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/102.jpg)
102
Demo: Convert Blog Search Results to RSS
Click the RSS option to subscribe to these search results in Google Reader
![Page 103: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/103.jpg)
103
Demo: Convert Blog Search Results to RSS
Copy the URL of the web page on which the RSS feed is displayed
![Page 104: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/104.jpg)
104
Demo: Enter RSS feed in Google Reader
Paste the Blog Search Results URL into the “Add a subscription” pop-up field
![Page 105: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/105.jpg)
105
Demo: News and Blog RSS Feeds in Google Reader
Google Blog Feed Loaded in Google Reader
![Page 107: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/107.jpg)
107
Demo: Subscribe to a Twitter RSS Feed
Paste the Twitter Search Results RSS Feed URL into the “Add a subscription” pop-up field
![Page 109: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/109.jpg)
109
Demo: Wikipedia RSS feed in Google Reader
Edits to the Wikipedia article appear in real time
Edits by Anonymous Users
![Page 110: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/110.jpg)
110
Demo: Monitoring Online Forums in Google Reader
Show Tools link in Menu Bar Opens RSS Option
![Page 111: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/111.jpg)
111
Demo: Monitoring Online Forums in Google Reader
Forums RSS Feed Loaded in Google Reader
Click “Manage subscriptions” link to put feeds into folders
![Page 112: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/112.jpg)
112
Demo: Managing Subscriptions in Google Reader
Select “Add to folder” “Cheonan”
![Page 113: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/113.jpg)
113
Demo: Managing Subscriptions in Google Reader
Select “Add to folder” “New folder”
![Page 115: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/115.jpg)
115
Case Study: Marriage of Marketing and Customer Service
http://www.youtube.com/watch?v=InrOvEE2v38
![Page 118: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/118.jpg)
118
Case Study: Social Media Dashboard Findings
Cairo Speech “Obama” Peak “Freedom” Peak
![Page 119: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/119.jpg)
119
Afternoon Break
http://ontherecordpodcast.com/pr/otro/prsa-podcast-white-house-press-secreataries.aspx
![Page 123: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/123.jpg)
123
Benefits of Sharing
1. Access saved links from anywhere2. Share saved links privately or publicly3. Use social intelligence to find info online
![Page 124: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/124.jpg)
124
Exercise: Social Bookmarking the Blogosphere
1. Create Delicious account2. Log in3. Save a Bookmark4. Choose a Tag to Index the Blog
![Page 125: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/125.jpg)
125
Communicator’s Guide to Twitter
Source: Current TV
![Page 126: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/126.jpg)
126
Twitter is Now
finds what’s already happened
finds what’s happening now
![Page 128: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/128.jpg)
128
Twitter is News
Source: Examiner.com
![Page 130: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/130.jpg)
130
Twitter is Immediate
TwitPic of Missing Girl
Trending Topic Selected
ReTweet Volume Over Time
Trending Topics Daily
Trending Keywords
![Page 134: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/134.jpg)
134
“ 's smallness allowed more posts to go up more frequently. Likewise, it was faster and easier for people to respond, and thus the conversation moved faster and very often went further on Twitter than it did on standard blogs,"
Why Twitter Works
Excerpted from Twitterville by Shel Israel
![Page 138: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/138.jpg)
138
Social Media Management Platforms
Source: Jamie Beckland, White Horse
![Page 141: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/141.jpg)
141
The Value of Social Networks
Excerpts:•Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting.
•Merely looking at a stranger’s Twitter or Facebook feed isn’t interesting, because it seems like blather. Follow it for a day, though, and it begins to feel like a short story; follow it for a month, and it’s a novel.
•For them, participation isn’t optional. If you don’t dive in, other people will define who you are. So you constantly stream your pictures, your thoughts, your relationship status and what you’re doing — right now! — if only to ensure the virtual version of you is accurate, or at least the one you want to present to the world.
•“If anything, it’s identity-constraining now,” Tufekci told me. “You can’t play with your identity if your audience is always checking up on you.
![Page 143: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/143.jpg)
143
Case Study: Movements.org
![Page 144: Social Media Training at AED: Day 1](https://reader034.fdocuments.net/reader034/viewer/2022042814/554f09a4b4c90580698b5251/html5/thumbnails/144.jpg)
144
See You Tomorrow
(310) 455-4000 Phone
eric[at]ericschwartzman[dot]com Email
ericschwartzman.com Website
ontherecordpodcast.com Podcast
spinfluencer.com Blog
@ericschwartzman Twitter
facebook.com/ericschwartzman Facebook
linkedin.com/in/schwartzman Linkedin
youtube.com/spinfluencer YouTube
slideshare.net/ericschwartzman Slideshare
Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons.
Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0