Social Media: Tools & Trends for Nonprofits
-
Upload
501-commons -
Category
Technology
-
view
946 -
download
0
description
Transcript of Social Media: Tools & Trends for Nonprofits
![Page 1: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/1.jpg)
Social Media | Tools & Trends
![Page 2: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/2.jpg)
Failure To Plan is Planning To Fail
“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these
ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration.
Seeming to do is not doing.”
~Thomas Edison~
![Page 3: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/3.jpg)
Road Map
• Tools
• Trends
• Questions
![Page 4: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/4.jpg)
Don’t Chase The Tools
Chasing the tools will leave you lost in the options
![Page 5: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/5.jpg)
Don’t Chase The Tools
Planning & Evaluation can give you clarity and focus
![Page 6: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/6.jpg)
Process For Strategic Success
Goal
Strategy
TacticImplement
(Tools)
Evaluate
![Page 7: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/7.jpg)
About Those Goals
Are your goals very SMART?
SpecificS
MeasurableM
AchievableA
RelatedR
Time-basedT
![Page 8: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/8.jpg)
Your Toolbox
Getting the Right Tools for the Job
![Page 9: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/9.jpg)
The Value of Good Tools
• Become efficient with time
• Track/Report results
• Key to being able to truly engage
• Usually a combination
![Page 10: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/10.jpg)
Listening Dashboard
• Relevant Topics
• Brand Mentions
• Fans and Supporters
• Real-Time
![Page 11: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/11.jpg)
Management Dashboard
• Multiple Platforms
• Monitor key terms
• Overlap with Mobile
• Schedule Posts
• Analytics
![Page 12: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/12.jpg)
Editorial Calendar
• Varying levels of complication
• The key is to use something you will use
• The value• Everything within context• Get more channel specific• Become Proactive rather than Reactive
![Page 13: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/13.jpg)
Trends
What Seems To Be Working
![Page 14: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/14.jpg)
The Secret Mission
Ask folks to be part of your “Secret Mission”
• Recruit ahead of time
• Provide them with “post fodder”
• Launch with “coordinated buzz”
• Use the energy/ideas of the group
• Empower them to create
Source: www.tomamawithlove.org
![Page 15: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/15.jpg)
Contests
• Clear Timeline for Action
• People like free stuff
• Share Ownership
• Easy to connect to events
• Keeps things fun
![Page 16: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/16.jpg)
Video Taking Hold
• Maximize the Multi-Media side of Social Media
• Easy to share in many places
• Tell the full story
• Empowers those without a voice
• Powerful fundraising tool
![Page 17: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/17.jpg)
Wrapping It All Up
Questions????
![Page 18: Social Media: Tools & Trends for Nonprofits](https://reader033.fdocuments.net/reader033/viewer/2022052906/558bff16d8b42a031d8b45f7/html5/thumbnails/18.jpg)
Thank You
Ash ShepherdProject Strategist
NPower NorthwestWebsite: www.npowernw.org
Facebook: www.facebook.com/npowernwTwitter: @NPTech_Ash