Social Media Tools For Stronger Practice
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Social Media – a workshop for health care practitioners Workshop Wiki
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A short workshop given to community health nurses. Mostly an introduction to social media "thinking" and tools especially for groups interested in health 2.0.
Transcript of Social Media Tools For Stronger Practice
Social Media – a workshop for health care practitioners
Workshop Wiki
Brent MacKinnon – My Path to the Social Web (click image for portfolio)
What is Social Media?
Social media is using the Internet to instantly collaborate, share information, and have a conversation about ideas, causes, and organizations we care about powered by social media tools.
What is Social Media
Why Use Social Media?
The percentage of adults who look online for health information.
61%
81%
The percentage of Generation X internet users (ages 33-44) who buy products online
The percentage of e-patients who have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog
41%
Questions to Consider – strategy?
Audience Staff Resources
Value compared
to other mediums
Tech Resources
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Publish a blogPublish your own Web pagesUpload video you created Upload audio/music you createdWrite articles or stories and post them
Post ratings/reviews of products/servicesComment on someone else’s blogContribute to online forumsContribute to/edit articles in a wiki
Use RSS feedsAdd “tags” to Web pages or photos“Vote” for Web sites online
Maintain profile on a social networking siteVisit social networking sites
Read blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings/reviews
None of the above
The Social Technographics ™ Ladder
Groups include people participating in at least one of the activities monthly.
Taken together, these groups make up the ecosystem that forms the groundswell.
•By examining how they are represented in any subgroup, strategists can determine which sorts of strategies make sense to reach their customers.
This is you and your customers in the groundswell
Sexual Health Clinics
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Ladder ofsocial participation
Adults Youth
18% 39%
25% 43%
12% 14%
25% 58%
48% 66%
44% 26%
Key Roles & Groundswell Objectives
• Listening • Talking
• Supporting• Embracing
Research Marketing
Support Develop
Social Media Work in York Region
Social Media Tools for Work & Learning (Blog) Streetjibe - addressing youth poverty in York Region (Blog) HALT - Youth Community Mapping Project (Blog) Harm Reduction Coalition for of York Region (Wiki) The PhotoVoice Project - VoiceThread for feedback and dialogue (community advocacy)
Social Media Work in York Region
York Region Health Department - Infectious Disease Control Division (Wiki)Housing Outreach Transitional Support project (Ning Network) A Learning Network Map of Youth Services in York Region - Youth Collaborative Service Map (Online mapping software) The Recovering - Consumer Survivor Play - DVD prodution (YouTube interview with cast member Alex)
Workshops - Homeless Coalition of Windsor-Essex; (wiki) Research & Information Mobilization (wiki) Teens Talking About Mental Illness - the York Region TAMI Coalition (wiki)National Mental Health Week - Presentations & Interviews of Consumer Survivors/Staff (DVD production in progress)
Health Services in the groundswell
What Hospitals are Doing in Social Media 10 Tips for How to Use Web 2.0 in Medicine The Health 2.0 WikiPew Internet – Social Media’s Promise for Public Health (a ton of relevant reports)E-Patients.net – because health professionals can’t do it alone
Resources used in presentation
Socialbrite – social tools for social change (community)
We Are Media Project – the social media starter kit for non-profits (community)
Commoncraft – blogs in plain English
Health nexus today – Blog
SocialbySocial – a practical guide to using new technologies to deliver social impact (community)
Groundswell – Josh Bernoff; Charlene Li
Beth’s Blog – How Non Profits Can Use Social Media
Bamboo Project – Michele Martin
Larkin Street Youth Services – San Francisco (youth pictures)
Presented by Social Media Tools 2009/07/17
Brent MacKinnonP 905.713.6604C 905.751.6075
