SOCIAL MEDIA TIPSFOR VOICE-ACTORS

….by Dave Courvoisier

WHY IN THE WORLD….….do you need social media?

….actually, you don’t!

Non-digital methods that work great for VO’s:• Cold calling• Snail-mailings (postcards, letters, gifts)• Old-fashioned follow-ups & thank yous (phone

and mail)• Personal networking (conferences, meet-ups,

etc.)

This is why….you need to try social media

IT’S FREE…!!!! (well, mostly…we’ll get into that later)

You wouldn’t be here if you thought digital marketing had no merit

(and besides you don’t want to be left behind….or you’re at least curious)

This is why….you need to try social media

IT WORKS!!!

BrandingClient prospecting

Relationship buildingNetworking

Public RelationsReach

(...and because you WILL get left behind)

DEFINING WHAT WE MEAN BY DIGITAL MEDIA, NEW MEDIA, OR SOCIAL MEDIA

(a short list)

• Social Networks: Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, Quora

• Video Networks: YouTube, Vimeo, Screencast, iTunes, SocialCam, Vine• Video Conferencing: Google Hangouts, Skype, GoToWebinars, WebEx• Mobile Networking: FourSquare, Instagram, Texting, FaceBook Messenger, • Digital Newsletters• Email, and video email• Blogging• Vlogging• Customer Relationshp Management (CRM)• Database Management (Excel, csv, and list management)

WHERE TO START?

You’re not gonna want to hear this ….BUT!

• Have you checked your business plan?

• What are your branding goals?

• What are your marketing goals?

• How will Social Media integrate into your other

marketing efforts?

• What are you hoping to achieve with Social

Media?

• Do you have the time to do it properly?

Characteristics of the Main Networks

FaceBook: I like donuts

Twitter: I am eating a donut.

LinkedIn: My skills don’t include baking

Google+: Google integrates donuts with Gmail

FourSquare: This is where I eat donuts

Instagram: Here’s a vintage photo of my donut

YouTube: Here’s a video of me eating a donut

Pinterest: Here’s what my donut recipe looks like

Guy Kawasaki

The Five P’s of Social Media

Facebook is for people — People who you went to high school or college with and your family.

Twitter is for perceptions — Perceptions such as “I feel an earthquake and I’m in Chile.”

Google+ is for passions — Passions such as photography that you cannot share with your

Facebook people.

Pinterest is for pinning — Pinning pictures with little interaction.

LinkedIn is for Pimping — as in making business connections or finding a job.

Musts for being on ALL Social Media

• Fill out your profile as completely as you are comfortable – diff for FB v. LI

• Show a good headshot – or at the very least your branded logo

• Use the same headshot or logo on all networks (for starters)

• Link to your demo website

• Include contact information to the extent you’re comfortable

• Your Brand/Image/personna should be consistent across all networks

BE GENUINE

BE CONSISTENT

BE HELPFUL

The 3 “Be’s” of Social Media Etiquette

…is the 800lb Gorilla in the room

If you only have time for oneSocial Network…make it this one.

1-Billion+ users

Join VO Groups, interact, pay forward• Voice-Over Friends• Voice-Over Pros

-Use important Keywords in your profile-Post Links-Contribute to the conversation

Great for searching out people, even businesses

Good Prep for “warm calls” – finding commonalities

Don’t engage in controversy (what goes on the internet stays on the internet)

Post pics, videos, and links to soundfiles

Personal Page: 5,000 friendsBusiness Page: unlimited

500 million users

Most frustrating

Most misunderstood

Most Cryptic

140 characters, that’s it! It’s a simple concept. People fear it but it’s not hard once you get started.

Think of Twitter as going to a party. It’s a 2 way street! Start conversations.

Create relationships, listen to people!

Be patient

Ask Questions

Say “Thanks” a lot!

Have fun!

140 characters, that’s it! It’s a simple concept. People fear it but it’s not hard once you get started.

Think of Twitter as going to a party. It’s a 2 way street! Start conversations.

Create relationships, listen to people!

Be patient

Ask Questions

Say “Thanks” a lot!

Have fun!

Use Hashtags

Get on and follow lists

Do Advanced Searches(think of Twitter as a database)

Offer links or info

RT often

Follow and interact with influencers

WHY I LOVE GOOGLE PLUS

Google is the new Apple…innovative, risk-taking, loaded w/ $$

They own YouTube, the 2nd largest search engine in the world

Their MANY services are mostly free and highly integrated:• Google Drive

• Gmail• Google Calendar

• Shared docs• Hang Outs• Google +

+

Recently had big makeover

Mostly male, opinionated, geeky,highly educated

350-million users, fastest growing Social Network evarr

+

HIGHLY motivated to make this network Succeed!

+• Complete your profile (remember: consistent branding)

• Join “Communities” (or start your own)

• Join HangOuts (or start your own)

• Engage, interact, contribute

• Organize your CIRCLES

Why I like LinkedIn Even MORE!

More serious/business-minded

250-million members (global)

Less patter, more that matters

Deep, broad searches (improved)

Making the most of Linkedin

JOIN GROUPS

Scope out prospects

Post videos, demos

Seek / write recommendations

See who’s Viewed your profileFill profile with keywords

LinkedIn Groups

Choose “Prospect” Groups (not VO groups)

Contribute your expertise(marathon, not a sprint)

Connect to individuals within groups

Click on a group’s “Jobs” tab

Pinterest 50-million usersMajority are women

Visual Pinboard

Use to extend your brand,your knowledge, and post links to

videos, audios, and pictures

Share with/from others & search

YOUTube

Compose a video presentation to go with your demo on YouTube

• Link to it• Share it• Email it• Post on Facebook• Posit it on Twitter• Post it on LinkedIn• Link it to your Website• Embed it in your blog

YouTube:

One of the best places

to learn how to pronounce hard

words!

SKYPE

• Texting, large-file transfer, chatting video calls

• Video Conferencing

• Answer-phone message

• Your own phone number people can call from a land line

• Android and Apple

• Recordable podcasts, interviews

• Best “Phone Patch” option evar

SoundCloud

•Post your demos

•Audio clips of cool projects you are working

on.

•Podcasts.

•Follow others in the creative industry.

•Post to Facebook and Twitter automatically!

•Record right on SoundCloud!

•Embed in websites

Tips, Tools, and Tricks

MUST HAVE: Smartphone or Tabletpreferably Android or iOS

Fave Apps:Evernote

Twittelator or OsfooraFaceBook Messenger

Twisted Wave

Tips, Tools, and Tricks

Get a cloud service and USE IT!Top Candidates:

• iCloud• Box.net• DropBox• Sugar Sync• SkyDrive• Google Drive• Copy or

Cubby

Tips, Tools, and TricksOptimizing your Time OnlineTuesday, Wednesday, Thursday (maybe Sunday night)

Mornings/evenings best, early afternoon OK

“Snack” no “3-squares”

Automate your posts?

HootSuiteBufferNimble

Tips, Tools, and Tricks

• Bookmarklets

• Extensions

• Plug-ins

• Add-ons

• MAILCHIMP

• BATCHBOOK

• FRESHBOOKS

• VOICE-ZAM

Tips, Tools, and Tricks

BE YOURSELF

…be your BEST self