Tools for Sustainable Farmers - MOSES Organic Conference 2013
SOCIAL MEDIA TIPS for farmers markets, organic farmers + artisans
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Transcript of SOCIAL MEDIA TIPS for farmers markets, organic farmers + artisans
SOCIAL MEDIAfor farmers markets,
vendors + artisan producers
www.BrightSparkMedia.ca
www.BrightSparkMedia.ca
Farm Fresh
78651755
# of Farmers Markets is on the Rise
Healthy lifestyles,food allergies,GMO concerns,
and the "eat local"movement helpedfarmers marketssee a resurgence
in popularity
www.BrightSparkMedia.ca
1994 2012
Source: About.com (Amanda MacArthur)
Social media is word-of-mouthmarketing...amplified.
www.BrightSparkMedia.ca
READ ON
Top 5 Online Marketing Tips
To connect with your customers,
Get found online +
Make your products irresistible.
Social Media | Online Marketing
www.BrightSparkMedia.ca
Have a website
with a blog
#1
www.BrightSparkMedia.ca
Share your story
What do you do?
#2
www.BrightSparkMedia.ca
#3
Stay current with seasonal ortopical trends
www.BrightSparkMedia.ca
Choose the right social networks
VS
#2
Where are your customers online?
www.BrightSparkMedia.ca
Get your customers involved
What is your favouritestrawberry jam recipe?
#4www.BrightSparkMedia.caimage source: freedigitalphotos.net
BONUS:Mobile Marketing Tips
Get Mobile
Why?Your customers are spending more timeaccessing internet and social media on theirmobile devices, including Smartphones andtablets (such as iPads)
How?Make sure your website looks good (andworks) on mobile devices, as well as desktop
www.BrightSparkMedia.ca
Make Paying Easy
Why?Take credit card payments, right at yourmarket stall or whenever you're on the go.Your customers can spend more on yourproducts without carrying cash.
How?Use a mobile payment device that attaches toyour Smartphone or tablet. The attachment isusually free, with a small fee to processpayments. Try Square, PayPal Here or Intuit GoPayments. www.BrightSparkMedia.ca
www.BrightSparkMedia.ca
Need help?
Social Media Marketingfor farmers markets, organic producers and artisans
Online Marketing Strategist
Angelique DuffieldVideo marketing
Get more customers with an irresistible online presence
Email Marketing (newsletters)Social media + online marketing: strategy, training or "done-for-you"
www.BrightSparkMedia.ca ● [email protected] ● www.Facebook.com/BrightSparkSocialMedia
Why use social media for your business?
Social media is word of mouth, amplified!Gain credibility, connect with your audience, rank better in GoogleDevelop a client-attracting strategy with online marketing