Social Media Tips Every Recruiter Should Know
-
Upload
hrsmart -
Category
Social Media
-
view
164 -
download
0
description
Transcript of Social Media Tips Every Recruiter Should Know
![Page 1: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/1.jpg)
Social Media Tips Every Recruiter Should Know
Nadia HamdanMarketing Coordinator
Presented byJudy Fort
Sr. Solutions Engineer
![Page 2: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/2.jpg)
Who am I?
I am immersed in social media.
See! That’s me…
![Page 3: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/3.jpg)
But really though…
Nadia HamdanMarketing Coordinator
HRsmart
Judy FortSr. Solutions Engineer
HRsmart
VSCO cam
Bonus tip!
![Page 4: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/4.jpg)
Agenda
Define Recruit versus Social Recruiting
Social Media Tips Every Recruiter Should Know
5 Social Media Monitoring Applications
How Does Social Work With a TMS solution?
HRsmart Social Media Integration
Questions
![Page 6: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/6.jpg)
Definition of Recruit
Re cruit/ri’kroot/
verb
: to find suitable people and get them to join a company, an organization, the armed forces, etc.
:to form or build (a group, team, army, etc) by getting people to join
:to persuade (someone) to join you in some activity or to help you
: to find suitable people and get them to join a company, an organization, the armed forces, etc.
:to form or build (a group, team, army, etc) by getting people to join
:to persuade (someone) to join you in some activity or to help you
![Page 7: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/7.jpg)
Definition of Social Recruiting
So cial Re cruiting/soh-shuh l/ /ri’kroot-ting/
verb
: a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media
: when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment
: a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms.
Smooke, David. "Question: What is Social Recruiting?."SmartRecruiters. 08 03 2012: n. Web.
: a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media
: when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment
: a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms.
![Page 8: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/8.jpg)
POLL
What is the second most popular social network for
recruiting?
![Page 9: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/9.jpg)
Top Social Networks for Recruiting
94%
65%
55%
18%
Social Recruiting Survey Results 2013
![Page 10: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/10.jpg)
Social Media Tips Every Recruiter Should Know
I use social for HR to:
Share, recruit, & engage with employees
Employment branding for my company
Snoop on what other HR pros are doing
Build relationships with jobseekers
If this is your goal, interest, situation, or opportunity then stay tuned…
![Page 11: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/11.jpg)
Here’s A Tip: Be a Chameleon
You have to be comfortable being a chameleon. That means you must know how to speak and translate
between two HR cultures.
Traditional Cultures versus Social Media Cultures
![Page 12: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/12.jpg)
Here’s A Tip: Spend Less
Spend less than $1000/month on social recruiting
43%
Social Recruiting Survey Results 2013
But 60% estimate the value of their hires through those channels as greater than $20k/year.
20% estimate it at greater than $90k per year
![Page 13: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/13.jpg)
Here’s A Tip: Sharing Is CaringTake your time to
find and share useful videos and articles that are relevant to your
industry and helpful to your followers, and you will soon
attract many people that are worth
recruiting.
![Page 14: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/14.jpg)
Here’s A Tip: Everyone Is Doing It
Across industries, there is a
near-universaladoption ofsocial recruiting
94%
use or plan to begin using social networks/social media for recruiting
78%
89%
94%
2008
2011
2013
Social Recruiting Survey Results 2013
![Page 15: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/15.jpg)
Here’s A Tip: Use The Employees
Employee referrals are the best source of hire – so why not extend that to your
employees social media presence?
Many of your candidates are passive candidates and there is a large chance they are friends with your employee.
![Page 16: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/16.jpg)
Here’s A Tip: Don’t Mess Up
If you screw up with social and HR it is public.
Obviously, mistakes happen. But try and make
sure they happen when you are small and nobody
is watching, then learn from those mistakes and
do it better next time.
Example:
![Page 17: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/17.jpg)
POLL
What is the average number of times a company should post
on Facebook?
![Page 18: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/18.jpg)
Here’s A Tip: Post and Post Often
Twitter handles
32 billion
search queries per
month
95% of all Facebook wall posts are NOT answered by
brands
Write what you
know, share
what you don’t
The average user spends
20 minutes per visit on
FB
Post 1 – 2 times per day. The half-life
of a Facebook post is 18
hours
Photos & videos create
100%-180% more engagement
than the average post
![Page 19: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/19.jpg)
Here’s A Tip: Tend Your GardenAdd a personal approach to your
profile.
The profile should look professional, but you still need
to add a touch of human presence.
![Page 20: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/20.jpg)
Here’s A Tip: Don’t Just Blast
![Page 21: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/21.jpg)
Here’s A Tip: Learn By Doing
Everyday should be a digital learning day.
![Page 22: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/22.jpg)
5 Social Media Monitoring Apps
![Page 23: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/23.jpg)
Buffer App
![Page 24: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/24.jpg)
Bitly
![Page 25: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/25.jpg)
Facebook Insights
![Page 26: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/26.jpg)
Tweet Binder
![Page 27: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/27.jpg)
![Page 28: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/28.jpg)
A Quick Snapshot of HRsmart
![Page 29: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/29.jpg)
Demo
![Page 30: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/30.jpg)
Upcoming Webinar
April 24th – 11:00 AM CST
“Payroll’s Seismic Technology Shift – Three Key Factors in Payroll Decision-Making”
Jeff Penson Marketing Specialist Empower Software
![Page 32: Social Media Tips Every Recruiter Should Know](https://reader036.fdocuments.net/reader036/viewer/2022062513/554f0cd3b4c90547648b553b/html5/thumbnails/32.jpg)
Thank You For Attending