Social Media Summary - Q4 2013
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2013:Q4 SOCIAL SUMMARY #sbcsocial @adam3cc
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Transcript of Social Media Summary - Q4 2013
2013:Q4 SOCIAL SUMMARY
#sbcsocial @adam3cc
GOOGLE+Driving usage through added-value
Value of Google+ posts continues to increase
knowledge graph
Value of Google+ posts continues to increase
hashtagresults
See live example
Value of Google+ posts continues to increase
“google plus” in search results
Top Life Events 2013http://mashable.com/2013/12/09/google-plus-ads-outside-network/?utm_cid=mash-com-Tw-main-link
http://www.youtube.com/watch?v=4yCUgx7H2zot
post banner ads
run on Google Display Network
Learn More
FACEBOOKquietly mining data and making money... and thinking ahead
Isn’t Facebook Dying?
not so much
Learn More
Top Life Events 2013
facebook is still built on
relationships
Learn More
Most Talked About Topics in 2013
only two of top 10 are annual events
Learn More
Types of Images Posted on Facebook
350M images posted per day
Learn More
Best New Games of 2013
continued emphasis on
gaming
Learn More
Industry Benchmarks in Oct 2013
helpful benchmarks to see where you stand
See Full Infographic
There IS Value in Login w/Facebook
apply insight to your apps & communities
Read Article
News Feed Algorithm Change
“putting the news back in news feed”
newsfeed competition will get
worse...Try ads
Read Article
Facebook Extends Business with Preferred Partners
SPMDstrategicpreferred
marketingdeveloper
Auto-play & Targeted Video Ads are HERE
pretty cheap... and annoying
Read Article
BIGGEST NEWS: New Buttons!
auto-upgrade your likes
$3 Billion Cash Offer
no dice!
INSTAGRAMover 150 million people capturing and sharing moments all around the globe
Instagram Direct
Read Article
Watch the Video
Instagram Direct
Read Article
BIG NEWS: Now on Windows Phone
womp womp
Sponsored Posts in BETA
most creative accounts of 2013
(Buzzfeed)
Read Article
South Africa’s Farewell to Nelson Mandela
capturing moments on the instagram
blog
#DeadToysSociety @alef79
just cool
PINTERESTcapitalizing on momentum and research
What’s the Value of a Pin?
78 CENTS
Read Article
What does Pinterest mean for Holidays?
54% 94% 42%
Read Article
your one stopholiday shop
leveraging pinterest in new
ways
Target’s Awesome Shop
Awesome Shop
Target Pin Tags In-Store
applying to in-store experience
Watch Video
Nordstom Pin Tags In-Store
applying to in-store experience
Read Article
“At Getty Images we believe in the power of images to inspire, delight and bring people together.“
Read Article
Getty Images Partners with Pinterest
●●●
Read Article
Promoted Pins in Beta
Read Article
Best Company Pages 2013
(directly from the linkedin blog)
Read Article
INTRODUCING Showcase Pages
finally, a big header image with
a hashtag in it
Read Article
How to Create Showcase Pages
MICROSOFT OFFICE
ADOBE MARKETING CLOUD
HP CONVERGED INFRASTRUCTURE
let’s try it out!
INTRODUCING Linkedin for Students
“your career starts here”
Read Article
Advanced Campaigns
wierd... message from IBM
Advanced Campaigns
oh, they want to give me a book
Advanced Campaigns
why yes I will give you my personal
information
SLIDESHARE
INTRODUCING: New Homepage
focus on content
Read Article
it’s pretty isn’t it?
aligned with mobile
REDESIGNED for your conversation
the go-to platform for local
NEARBY STREAM
Read Article
TUMBLR
YAHOO builds advertising offering
Read Article
Full Reference and Photo Creditshttp://mashable.com/2013/12/09/google-plus-ads-outside-network
http://www.insidefacebook.com/2013/12/11/facebook-looks-back-at-2013/
http://www.insidefacebook.com/2013/12/11/facebook-looks-back-at-2013/
http://www.insidefacebook.com/2013/11/28/infographic-what-types-of-images-are-posted-on-facebook/#more-85809
http://www.insidefacebook.com/2013/11/26/infographic-facebook-page-performance-by-industry/#more-85789
http://www.insidefacebook.com/2013/12/05/more-users-logging-in-with-facebook-in-outside-apps/#more-85870
http://www.insidefacebook.com/2013/12/05/facebook-pages-may-see-organic-reach-decline/#more-85874
http://www.adweek.com/news/technology/you-can-target-facebooks-new-video-ads-154566
http://blog.instagram.com/post/69789416311/instagram-direct
http://www.buzzfeed.com/summeranne/most-creative-instagram-accounts-of-2013
http://www.washingtonpost.com/blogs/innovations/wp/2013/12/12/pinterest-just-figured-out-how-to-make-shopping-awesome/
http://www.businessinsider.com/nordstroms-pinterest-in-stores-plan-2013-11
http://blog.gettyimages.com/2013/10/25/getty-images-partners-pinterest/#.UqsUP_RDt8F
http://blog.linkedin.com/2013/12/10/announcing-the-best-linkedin-company-pages-of-2013-slideshow/
http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/
http://blog.linkedin.com/2013/12/05/introducing-your-new-slideshare-homepage/
http://whisper.sh/
YOUTUBE
