Social media strategy - University of St Andrews · Web viewKey messages Overall what are the key...
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Developing a social media strategy Social media strategy template Digital communications team Social media strategy Department/unit name Social media channels Date created Key messages Overall what are the key messages you want to share on social media? What do you want your pages to be known for?
Transcript of Social media strategy - University of St Andrews · Web viewKey messages Overall what are the key...
Developing a social media strategy Social media strategy template
Digital communications team
Social media strategy
Department/unit name
Social media channels
Date created
Key messages Overall what are the key messages you want to share on social media? What do you want your pages to be known for?
Developing a social media strategy Social media strategy template
Digital communications team
ObjectivesDefine three objectives you want to achieve through social media. Objectives should be SMART - specific, measurable, attainable, realistic and timely.
Objective 1.
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Objective 2.
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Developing a social media strategy Social media strategy template
Digital communications team
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Objective 3.
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Developing a social media strategy Social media strategy template
Digital communications team
Audience insightsUsing social media insights, write down the key demographics of your audience. Available demographics vary between social media channels.
Gender:Age:Location:Language:Other characteristics:
Gender:Location:Language:Other characteristics:
Gender:Age:Location:Other characteristics:
Developing a social media strategy Social media strategy template
Digital communications team
Competitor analysisFind three competitors, or pages similar to your own. How do they compare to your social media? What do you like and what would you do differently.
Competitor 1: Social media channel(s):
What I like about their page(s):
What I don’t like about their page(s):
Competitor 2: Social media channel:
What I like about their page(s):
What I don’t like about their page(s):
Competitor 3: Social media channel:
What I like about their page(s):
Developing a social media strategy Social media strategy template
Digital communications team
What I don’t like about their page(s):
Audience personasUse the space below to create three different audience personas based on your objectives and audience. Think about who they are, what they are interested in and why they follow your page.
Name
Age
Location
Job
Why do they follow me?
What are they looking for?
Name
Age
Location
Developing a social media strategy Social media strategy template
Digital communications team
Job
Why do they follow me?
What are they looking for?
Name
Age
Location
Job
Why do they follow me?
What are they looking for?
Social media channelsWhat social media channels do you plan to use? Remember you do not need to be on every platform. Provide a reason why you have chosen the channels that you use.
Developing a social media strategy Social media strategy template
Digital communications team
Content calendarUse the sample content calendar to plan your future content.
Measuring successFor each of your objectives, decide how you will measure success and when you want to achieve it by.
Objective Key performance indicator Deadline date
Developing a social media strategy Social media strategy template
Digital communications team
