Social Media Strategy - Sleeping Lion
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SOCIAL MEDIA STRATEGY
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• Twitter is a Micro-Blog • Suitable for both Business and Social Networking• Twitter has over 500 million active users• Over 340 million tweets are generated every day
• LinkedIn is a Business Network • LinkedIn has over 175 million users • In over 200 countries• 2 people join LinkedIn every second
• Facebook is a Social Network with over 1 billion users• 1 million links are shared on Facebook every minute• 29 million people in the UK are on Facebook• 50% of users log in to Facebook everyday• The average Facebook user has 130 friends
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MAIN ISSUES IN SOCIAL MEDIA
Lack of Understanding Lack of True Understanding Lack of a Cohesive Strategy Lack of Good Content Lack of Company-wide Commitment
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LACK OF
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THINK DIFFERENTLY
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OLD RULES OF COMMUNICATION
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NEW RULES OF COMMUNICATION
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LACK OF TRUE UNDERSTANDING
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“I’m far too busy now crafting
this brochure copy to be authentic and social”
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WORK OUT WHAT AUTHENTICITY MEANS TO
YOU
When you use Social Media (even for Business), you
need to GENUINE – otherwise you will be
exposed!
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LACK OF STRATEGY
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ACTIVITY VS STRATEGY
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ASK YOURSELF SOME BASIC STRATEGY QUESTIONS
BEFORE YOU GO DIVING IN!
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BASIC STRATEGY QUESTIONS
Networking
NEW BUSINESS
Research
Customer Referrals
Client Recommendations
New Lead
Generation
Customer Engagement
Thought Leadership
Education/Listening!
WHAT ARE MY GOALS?
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BASIC STRATEGY QUESTIONS
WHAT ARE MY GOALSWHO ARE MY INFLUENCERS?
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BASIC STRATEGY QUESTIONS
WHAT ARE MY GOALSWHO ARE MY INFLUENCERS?HOW DO I WANT TO COME ACROSS?WHAT TOPICS ARE APPROPRIATE FOR MY TARGET MARKET?
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BASIC STRATEGY QUESTIONS
WHAT ARE MY GOALSWHO ARE MY INFLUENCERS?HOW DO I WANT TO COME ACROSS?WHAT TOPICS ARE APPROPRIATE FOR MY TARGET MARKET? WHAT RESOURCES DO I HAVE?
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LACK OF GOOD CONTENT
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We need to stop interrupting what people are interested in
and BE what people are interested in.
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WHAT MAKES PEOPLE SHARE CONTENT?
It’s incredibly funny It’s totally unbelievable It’s deeply moving or emotional It agrees with your world view It makes you stop and think It isn’t covered in mainstream media It will make someone else smile It’s embarrassing It’s provocative
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CONTENT IS KING
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SOCIAL MEDIA – BASIC RULES
Keep it on Topic – 70% Avoid being too Promotional – 10% Add a splash of personality – 20% Remember - if you have nothing to say,
SAY NOTHING!
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LACK OF COMPANY-WIDE COMMITMENT
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WHERE DOES SOCIAL MEDIA SIT IN AN ORGANISATION?
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WHERE DOES SOCIAL MEDIA SIT IN AN ORGANISATION?
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EMBRACE ALL FEEDBACK AND LEARN FROM IT
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Take part online, get people on side and influence them before
things go wrong, not after.
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If your product or service is criticised online (or in public) and
no-one is leaping to your defence, then you probably have
a PROBLEM.
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Sarah Duncan - Sleeping Lionwww.sleepinglionworkshops.comwww.sleepinglionblog.co.ukTwitter: @sleepinglion88807904 437119