Social Media Strategy - Rotary Zones 30 & 31 · 2015. 1. 14. · Social Media Trends – What to...

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Social Media Strategy

Transcript of Social Media Strategy - Rotary Zones 30 & 31 · 2015. 1. 14. · Social Media Trends – What to...

Page 1: Social Media Strategy - Rotary Zones 30 & 31 · 2015. 1. 14. · Social Media Trends – What to prepare for! •More metrics – you can expect social media platforms to do a better

Social Media Strategy

Page 2: Social Media Strategy - Rotary Zones 30 & 31 · 2015. 1. 14. · Social Media Trends – What to prepare for! •More metrics – you can expect social media platforms to do a better

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What’s RI doing in media?

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Never Heard of Rotary

Know Name Only

Some Familiarity

SURVEYS SHOW

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Not earning full credit for our

good work

IT’S HARDER TO REACH

OUR FULL POTENTIAL

STRENGTHENING ROTARY

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Why did you initially join Rotary?

RESEARCH: WHY WE JOIN, WHY WE STAY

Why do you stay with Rotary?

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Why did you initially join Rotary?

RESEARCH: WHY WE JOIN, WHY WE STAY

Why do you stay with Rotary?

• To positively impact my community

• Friendship & Fellowship

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Why did you initially join Rotary?

RESEARCH: WHY WE JOIN, WHY WE STAY

Why do you stay with Rotary?

• Friendship & Fellowship

• To positively impact my community

• To positively impact my community

• Friendship & Fellowship

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These are your next generation membership materials!

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BE A

ROTARY CHAMPION

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That’s fantastic….

But what does it mean for

MY club or district?

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“It’s often difficult to do something exceptionally well if we don’t know why

we’re doing it in the first place.”

Daniel Pink

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What is your club’s/district’s story?

• What is its purpose?

• What gives it heart?

• Why does your club/district matter?

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Pieces of the Story

• Who have you helped? Talk about the beneficiaries. Show photos.

• Why did you get involved?

• How can others help?

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Social Media Strategy

• Who is my audience?

• What do I want to tell them?

• Is my message of concern to them?

• How am I going to reach them?

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What is your elevator speech?

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What is your elevator speech becomes…

What is your CLUB’S elevator speech?

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Your club’s elevator speech

What does this say?

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Your club’s elevator speech

… versus what this says?

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Resources for Social Media

• My club is active, but they don’t exactly have a library of action photos…

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Resources for Social Media

• My club is active, but they don’t exactly have a library of action photos…

– Rotary.org

– Rotarians on Social Networks Fellowship (https://www.facebook.com/groups/rosnf/)

– Rotary Global History Fellowship (https://www.facebook.com/RotaryGlobalHistoryFellowship)

– The Rotarian

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Social Media Platforms

• The single most important social media platform is….

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Social Media Platforms

• The single most important social media platform is…. THE ONE YOU USE

– Facebook

– Twitter

– Instagram

– Pinterest

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Social Media Trends – What to prepare for!

• More metrics – you can expect social media platforms to do a better job telling you what works

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Social Media Trends – What to prepare for!

• More metrics – you can expect social media platforms to do a better job telling you what works

• Pictures work. Per Forrester, Instagram has an engagement rate of 4.21%. Facebook? .07% - Twitter? .03%

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Social Media Trends – What to prepare for!

• More metrics – you can expect social media platforms to do a better job telling you what works

• Pictures work. Per Forrester, Instagram has an engagement rate of 4.21%. Facebook? .07% - Twitter? .03%

• But video works even better. If you’re not posting pictures and videos, you’re missing out.

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Q & A