The Brand Called YOU-Matilda McKinney Social Media Strategy

Table of Contents

• 1. Executive Summary

• 2. Social Media Audit

• 3. Social Media Objectives

• 4. Online Brand Persona and Voice

• 5. Strategies and Tools

• 6. Timing and Key Dates

• 7. Social Media Roles and Responsibilities

• 8. Social Media Policy

• 9. Critical Response Plan

• 10. Measurement and Reporting Results

Executive Summary• The biggest social media priorities for 2016 will be to increase my

page's following and connect more with the online community.

• Strategies:• 1. To post more interesting content.• 2. To post and to respond more frequently.

Social Media Audit • The following is an audit of Matilda McKinney's social media presence to date. It includes an

assessment of social networks. The highest number of interaction posts occur on Twitter.Social Networks URL Follower Count Average Weekly

ActivityAverage Engagement Rate

Facebook www.facebook.com/matildamck93

25 3 posts per week 1%

Twitter https://twitter.com/tilLAME

18 6 posts per week 3%

Social Media Objectives• In 2016, the primary focus will be to reach out more, to both public

figures and brands, in order to grow a larger, more diverse online community.

• Specific Objectives-To increase the number of page likes by 50% within the next 5 months.-To create and post more original content. -To make posts more conversational.

Social Media Objectives

KPI's• 1. Number of Facebook

visitors/likes.• 2. Number of Twitter Followers

Key Messages• To embrace one's passions and

interests.• To be the best version of oneself.

Online Brand Persona• How would I describe my brand? -Creative-Passionate-Original-Interesting

Tools

Approved Tools• Hootsuite• Rebel Mouse• Slideshare

Existing Subscrriptions• Facebook• Twitter• Youtube

Timing and Key Dates Expect Social Media Activity:- At least 2 days per week.- Every Saturday.

Less Social Media Activity:- Holidays: -Christmas and New Years.

Social Media Roles an Responsibilities• Matilda McKinney(Me) -Social Media Manager - Admin -Social Media Post Coordinator

Social Media Policy• Both operating social media pages(Twitter and Facebook) will be used

to share thoughts and ideas, in various forms. Page Guidelines:-Be respectful-Be tactful-Be polite-Be interesting

Critical Response Plan -Scenario- Hateful/Offensive Posts from Matilda McKinney or @tilLAME pages. -Screenshot the tweet or post. -DO NOT comment, like or retweet post. -PM or contact admin right away. -Scenario- Bullying/Harassing posts found on Matilda McKinney or @tilLAME pages -DO NOT directly respond to said posts. - Block the user and contact page admin.

Measurement and Reporting• Social Network Data (as of February 20th 2016)

Social Networks URL Follower Count Average Weekly Activity

Average Engagement Rate

Facebook www.facebook.com/matildamck93

25 3 posts per week

5% increase

1%

Twitter https://twitter.com/tilLAME

18 6 posts per week

9% increase

3%

Social Network Data (continued)• Twitter following has grown somewhat steadily over the last few

months, with an average of 3 new followers a week.• Facebook hasn't grown much since the 25 likes gained in the first

week of the page's existance.

References• Facebook: www.facebook.com/matildamck93• Twitter: https://twitter.com/tilLAME• RebelMouse: https://www.rebelmouse.com/Matilda_McKinney/• Hootsuite: https://hootsuite.com/dashboard#/member• Photo Credit: http://www.istockphoto.com• Slideshare: http://www.slideshare.net/MatildaMcKinney