Social Media Strategy at the Chesapeake Bay ProgramSocial Media Strategy at the Chesapeake Bay...
Transcript of Social Media Strategy at the Chesapeake Bay ProgramSocial Media Strategy at the Chesapeake Bay...
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Catherine Krikstan Web Writer and Social Media [email protected]
Social Media Strategyat the Chesapeake Bay Program
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The Chesapeake Bay Program
A regional partnership that engages agencies and organizations in the restoration of the Chesapeake Bay
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Our Communications Goal
To teach the public about the Chesapeake Bay and engage them with the watershed
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Our Communications Products
www.ChesapeakeBay.net
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The Challenge
How can we use social media to fuel a conversation about the Chesapeake Bay?
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How to Use Social Media
● Define it ● Set goals● Outline a strategy● Create an editorial calendar● Spread the word
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What is social media?
Communication tools that allow us to share our online content
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What are our social media goals?
● Get found ● Strut our stuff● Interact with people
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What is our social media strategy?
● Characterize content ● Set measurable objectives
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Facebookfacebook.com/chesapeakebayprogram
● Characteristics:○ Visual content○ Short, sweet and friendly
● Objectives: ○ Publish 18 posts/month ○ Increase likes by 6
percent/month
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Twittertwitter.com/chesbayprogram
● Characteristics:○ Informative content ○ Up-to-date and authoritative
● Objectives:○ Publish 60 Tweets/month○ Increase followers by 4
percent/month
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Pinterestpinterest.com/chesbayprogram
● Characteristics:○ Visual content○ Emotional, motivational
● Objectives: ○ Publish 36 pins/month○ Increase followers by 9
percent/month
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What will we post? When? How often?
Create an editorial calendar to manage work
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An editorial calendar should...
● Schedule content● Assign content managers ● Help you monitor results and refine work
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Who will spread the word?
Colleagues, partners, friends and family
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The Power of a Share
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