DME Sports ClubSocial Media Strategy

First Things FirstBefore we get started on our social media initiatives, here are some action items to keep in mind:• Jab, Jab, Right Hook — Give, Give, Ask!• We will assign ownership of each channel/strategy to someone. • Social media is a great channel for lead generation and customer

acquisition—don’t forget this.• We will create a social media policy and distribute it.• Please be active participants in social media—there will be incentives! • Always visit DME Sports home page.

BlogHannah will be in charge of editing the blog.• We need a minimum of 4-5, 400-500 word posts per month• We will keep it fresh, up to date, and exciting.• Increase brand awareness • Encourage comments and engagement • External linking (DMESports.com, tournament websites, etc.)

Other thoughts√  Add social sharing icons √  Add a Tweet This button √  Promote each blog on social channels

FacebookObjectives:• Brand awareness and engagement • Share a mix of relevant links, blog posts, and engaging content • Promote upcoming events • Engage with influencers

Other thoughts√  Set up sponsored posts and ads √  Set up Facebook tabs that sync to your marketing automation platform

Facebook, continued:• Paying to promote the DME

Sports page and to sponsor/promote posts will help to gain more of a fan base.• We can target which

audience we want to see our posts by selected certain key words.

PricingAvg. #

likes per day

Cost for 1 month

$5.00/day 4 - 16 $142.32

$10.00/day 8 - 31 $284.54

$15.00/day 12 - 47 $426.81

LinkedInObjectives:• Brand awareness and engagement • Share a mix of relevant links, blog posts, and engaging content • Promote upcoming events • Engage with influencers

Other thoughts√  Create and join relevant groups √  Encourage employee participation √  Monitor and participate in Q&A

TwitterObjectives:• Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content • Segment influencers and create lists • Communicate issues from social media to support team and ensure follow-up • Listen and respond to relevant conversations • Build reputation

Google+Objectives:• Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content

Other thoughts√  Optimize for SEO√  Create and promote upcoming events

YoutubeObjectives:• Brand awareness and engagement • Viral sharing • Showcase company culture • Post product videos and demos • Create a video series to share

Other thoughts√  Determine ownership of video execution √  Create social strategy for promotion √  Get customers, partners, and influencers involved in video creation

Instagram, Flickr, Snapchat, Pinterest, and FoursquareObjectives:• Brand awareness • Engagement with visual assets • Showcase products • Showcase company culture • Showcase marketing events • Link back to website, blog, and other content assets

Other thoughts√  Determine ownership of photo sites √  Encourage employees to participate and share their own photos

Social Media UsernamesInstagram: @DMESportsClub Youtube: DME SportsTwitter: @DMESportsClub Flickr: TBDFacebook: DME Sports Club LinkedIn: TBDSnapchat: @DMESportsClub Pinterest: TBD

Passwords/Access to accounts will be given once channels have been designated!

Together, we can grow our fan base!Things to remember:- Communication is

key- Be creative- Have fun!