Social Media Strategy
21
Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.co m
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Transcript of Social Media Strategy
Cover image: Poster Web 2.0
All other images courtesy of iStockphoto
Let’s Get SocialJohn Jantschwww.ducttapemarketing.com
Image: Poster Web 2.0
Creating a social media strategy that worksJohn Jantschwww.ducttapemarketing.com
What’s changed?
Content
Context
Connection
Community
Social media strategy
“you can’t approach new media with
old thinking.”
Ideal interaction
social media collections
Connection objectives
connection vs. action
Integrationonline supports offline
Tools
Blogging
BloggingTypepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
RSS
RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
Social news/bookmark
Social news/bookmarkDigg, Reddit, StumbleUpon, del.icio.us, YouTube,
Google Video, Mixx, Small Business Brief, Sphinn
Social networks
Social networksecademy, Facebook, mySpace, LinkedIn,
Plaxo, Jigsaw, Ryze
The Revolution will not be televised~ Gil Scott Heron
