Social MediaHOW TO BUILD AND EFFECTIVE SOCIAL MEDIA STRATEGYBY GWEN KLOPPERS

XTRAORDINARY WOMEN PLATFORMS

Twitter Facebook Page/Group/Private Members Only Group LinkedIn Company Page/Group Pinterest Instagram G+ YouTube Slideshare Joomag (Digital Magazine)

SOCIAL MEDIA EXPLAINED

Social Media has been broadly defined to refer to 'the many relatively inexpensive and widely accessible electronic tools that enable anyone to publish and access information, collaborate on a common effort, or build relationships’.~

Wikipedia

SOCIAL MEDIA EXPLAINED

SOCIAL MEDIA EXPLAINED

Social Media is only ONE marketing channel and should compliment your existing marketing objectives

It should not be your only method of marketing Other methods of marketing include:

Networking Radio & TV adverts Advertising in your local newspaper etc.

It is highly recommended that you have an existing business and marketing plan in place Use Social Media to help establish yourself as an expert in your field

GENERAL TIPS

Ensure all your Social Media profiles are up to date and consistent with your brand

Engage differently with each of your audiences per platform Do you use @signs and twitter speak on Facebook and visa versa Do no use Instagram hashtags on Facebook

Choose the platforms where you target audience is If the majority of your audience is on Facebook, focus on that platform

Monitor your competition Post your content on your website and only share on the various platforms Don’t link your Twitter and Facebook profiles

RESOURCES

Hootsuite Tweetdeck Tweepsmap SumAll Bufferapp

Emmie’s resources Anyone who has a WordPress website the Jetpack plugin allows to

automatically send blog post onto google+. Do not send to Facebook. It comes up with a short code.

Likealyzer

RESOURCES

Images: Canva.com PicMonkey.com

Video: Animoto Magisto Vimeo iMovie

RESOURCES

Websites: MariSmith.com SocialMediaExaminer.com Mashable.com HubSpot.com InsideFacebook.com AllFacebook.com Problogger.com

IMPORTANT

Use all this information as a guideline only! Do research – find out where your target audience is Test the difference platforms Most importantly – Know. Your. Audience!

KEY TO SUCCESS