Social Media Strategy
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Increasing Universal Primary Education By: Karla Molina
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Transcript of Social Media Strategy
Increasing Universal Primary Education
By: Karla Molina
Objectives
Educate the public Increase internal communication Increase awareness Increase number of student enrollments in school
Tools
Word of mouth/ creating conversations is the best way to increase brand awareness
The tools that will be used to implement these strategies would be:
Twitter Facebook Instagram LinkedIn Webpage
Using Twitter can help increase internal conversations about this cause and get people to be aware of it
Using quotes, statistics related to the content can attracts the public easier
Ways Twitter can be used: Share photos Creating campaigns Storytelling Creating primary education threads Interact with the public Use hashtags
Facebook is helpful in an organization to educate the public and create brand awareness
Ways Facebook can be used: Providing relevant and helpful information on how to
help Sharing articles to educate the public about the cause Share latest news about the organization and cause Share photos Share events going
Instagram provides a combination of Twitter and Facebook at the same time
Ways to use Instagram: Share photos Storytelling Creating campaigns News updates
Helpful to showcase job experience, past projects and professional thoughts
Best platform for B2B business Attracts other business to be a part of CSR Engage in conversations by joining a group in the same Industry
or cause
Goals
Main goal is to increase primary education in developing regions to 95% within one year
Brand Identity
People that will be allowed to participate in this brand identity are:
People that care about this cause and education – This people can be professionals such as vice president, human resources, marketing, accounting, social media manager, etc.
Volunteers and brand ambassadors – helping out in creating brand awareness
Businesses – by donating Public – that want to be a part of this cause by
donating
Social Media Presence
In order to maintain a persistent social media presence, organizations must;
Interact with the public often Add the organization's social media icons on their own
website Share social media accounts with the public Create an integrated social media strategy for each of
the social media platforms Produce valuable content Give the audience a reason Use high - conversion keywords
Organizations
Millennium Development Goals: Twitter: https://twitter.com/GlobalGoalsUN Instagram:
https://www.instagram.com/theglobalgoals/?hl=en LinkedIn:
https://www.linkedin.com/company-beta/10149134/ Facebook: https://www.facebook.com/globalgoals.org/ Social Earth Twitter: https://twitter.com/SocialEarth LinkedIn:
https://www.linkedin.com/company-beta/384971/ Facebook: https://www.facebook.com/socialearth/
