Social Media Strategy
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SOCIAL MEDIA STRATEGY
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Transcript of Social Media Strategy
SOCIAL MEDIA STRATEGY
TACTICAL GUIDE
Strategy
Create an audience of followers who see you asthe go to authority on freelance writing
They choose you because of theactionable.advice and content that you give andbecause of your experience.
Ultimately, you want to have coaching clients andstudents who are successful due to your advice.
3 pronged strategy
Social Media Blog
Strategy
Social Media Blog
Social media and blog should strive to
grow email list
InstagramHow to maximize instagram
Place a link to your websitein the bio with a free offer inorder to get them to sign up
to your email list
#Do not forget to use
hashtags. You can use up to30. It is best to use the in a
comment after you post.
Not all your content has tobe original. Repost content
from other more popularaccounts. Just be sure totag them and give them
credit.
The more you post the morepeople will see your post andfollow. Just make sure your
posts give value
FacebookHow to maximize Facebook
5-10 times per week wasfound to be the most
effective amount to post onFacebook
Engage personally. Think ofhow Daniel is active inRich20Something. He
comments and responds toa lot of what is posted.
Just like with Instagram,not all your content has tobe original. Repost content
from other more popularaccounts.
Use Facebook to spread theword about your blog posts andarticles that you write outside of
your blog
Source
Remember:
Social Media Blog
Social media and blog should strive to grow emaillist. As the owner your job is to keep your eyes onstrategy and build systems that others can do for
you
Important ToolsCreating Systems
Hootsuite & CoScheduleAllows you to scheduleposts
CanvaUsed to create visualcontent and graphicseasily. (I made this deckusing it actually)
Important ToolsCreating Systems
Plan out your contentcalendar. When will you be launchingproducts?What promotions andarticle will you be producingto drive interest?Use your calendar tocompliment your strategyYou can even use it to putyour content on autopilotwhile you are on vacation
Track results
Use Bit.ly links andHootesuite's special linksin your posts and profilesto track progress.Pick real metrics to tracktactics. Ex. Conversionsper ClickThis will help you knowhow effective yourmethods are and whereto make changes
Important ToolsCreating Systems
Experiment RepeatUse content that hasbeen popular orrelevantDrive traffic byreminding people ofthe most recent blogpost
Try different kinds of posts.Pictures, videos,infographics, etc. Yourspecial links should tell youhow much traffic you aregetting to your site fromyour efforts.
DON'T QUITMore Imortantly
Consistency is key
More Resources
Facebook Growth on a BudgetGoes over some good tactics that are free. Thesite also has other articles that would be helpful
15 More Facebook TacticsMore great tactics you can use on Facebook
Smart Passive Income Episode 169Quick Infographic on how often to post on yourblog
10 Essential Rules for Pinterest
