Social Media Strategy

Click here to load reader

  • date post

    29-Jul-2015
  • Category

    Marketing

  • view

    83
  • download

    0

Embed Size (px)

Transcript of Social Media Strategy

1. Social Media Strategy PT RENTALINX MEDIA SINERGI 2. Global Strategy Profil Optimization Ads Actively Involved Build Audience Teaser & Long status Meme & Fotography News release Infographic Video Content Delivery Tweet & status Comment Email Engagement Promo Teaser Convertion KPI KPI KPI KPI 3. Build Audience StrategyProfilOptimize Cover page Logo Name Description Title Advertisement Demographic Ads material Timing Budget ActiveInvolved Join group Active member Comment, like, share 4. Build Audience KPI Follower / Fans Growth Cost spent 5. Content Delivery Strategy Hari 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Fb Tw Tube Pin G+ Link Ins Blog mail Tweet 2 2 2 2 2 2 2 2 2 2 2 2 2 2 Long 1 1 1 1 1 1 1 Meme 1 1 1 1 1 Foto 1 1 1 1 1 Article 1 1 Info graphic 1 Video 0.5 6. Content Delivery KPI Click Like Comment Share 7. Engagement Strategy Respon time paling lambat 2 jam sejak tweet (khusus mention) atau write to wall. Respon minimal adalah RT atau like atau love atau +1s Untuk RT, tidak perlu di- respon Tweet Untuk pertanyaan, target repon sama dengan Tweet Comment Respon paling lambat 2 jam sejak email masuk, diluar jam kerja paling lambat 4 jam Email 8. Engagement KPI Time Response 9. Convertion Strategy Promo Teaser 10. Convertion KPI Click to Web 11. Social Media Used Facebook Twitter Youtube Google+ Instagram LinkedIn Pinterest Blog Newsletter 12. Tools Requirement SocMed Management One ring to rule them all Hootsuite.com ($8.99/m) Newsletter Subscribe, blast and report Mailchimp.com ($10- $25/m) Image Editor Easily image editing Picmonkey.com ($33/y) Article Writer Penulis sesuai pesanan IDR12rb IDR15rb Video Maker Bikin video gampang Wevideo.com ($48/y) Free Photostock Deathtothestockphoto Gratisography Pixabay