Social Media Strategy

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Social Media Clinic Tuesday, November 12, 2013Social Media StrategyConsiderations Presenter:Erika L. Forsythe

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Objectives?On-line presence.So,you want to use social media tools to market your product or service to your audience?Place Photo Here,Otherwise Delete BoxPlace Photo Here,Otherwise Delete BoxTarget AudienceDemographics

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Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?23

HOW?

Strategy

What tools will connect me to my audience?But first, where ARE they?

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Social Media Demographics5

35 54No Kids/6 Figures65% maleCollege EducatedBusiness Connect67% 18 2946% growth 45 54Women more active18 29 UrbanEducation level variesAfrican American

Social Media Demographics654% Female67% < 3548% College67% No KidsLess Parents72% FemaleGrad Educated 18-50CaucasianRural

70% MaleSingleWell EducatedTechies

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Resources: TimeClick here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.

Target AudienceDemographics

8Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?8

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Resources: ContentClick here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.

11Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?11

Different PlatformsDifferent AudiencesDifferent Content12

Social Media Demographics13

Coca Cola on InstagramSocial Media Demographics14Coca Cola on Facebook

Social Media Demographics15Coca Cola on Twitter

Social Media Demographics16Zappos on Instagram

Social Media Demographics17Zappos on Facebook

Social Media Demographics18Zappos on Twitter

Resources: Know How19Mapto goalsDevelop contentPublish &ConverseMeasure Results

Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?19

RecapClick here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text. Click here to add text.

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20How often should you post on your Facebook pages?Jan Rezabhttp://www.socialbakers.com/blog/147-how-often-should-you-post-on-your-facebook-pages

How to Create a Social Media StrategyRachel Strellahttp://socialmediatoday.com/rachel-strella/679466/how-create-social-media-strategy

References21Secret Social Marketing Tips: Best Post FrequencySocialBakershttp://www.socialbakers.com/blog/882-secret-social-marketing-tips-best-post-frequency

How to Get Employees to Embrace Social MediaStephanie Shkolnikhttp://www.socialmediaexaminer.com/develop-your-internal-social-media-structure/References22Social Media Network Demographics: Where Should Your B2B Start?Sam Lowehttp://smallbusiness.yahoo.com/advisor/social-media-network-demographics-where-b2b-start-174410029.html

Social Media Overloada.s.a.p.r. Integrated MarketingApril 2012 Newsletter

References23How to Determine Which Social Media Network Fits Your BusinessJayson DeMershttp://www.audiencebloom.com/2013/05/how-to-determine-which-social-media-network-fits-your-business/References24