Social Media Strategy

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Presentation at the 20th Annual Fire and Life Safety Educators of Conference of the Rockies. It goes over steps for social media policy, planning and crisis communication. It compares other publishes social media presentation to show how all are similar, yet unique to the industry.

Transcript of Social Media Strategy

  • Social Media StrategyFrom Emergency Communication to the Social Mob#FLSECcon@MistyMontano 9NEWS Digital Content Manager

  • Social Media StrategyA social media strategy that supports your organizations mission statement will set your organization on the right path for policies and plans for day-to-day operation and crisis communication.Ask: Why are we using social media?Answers: Establish goals of using social media

  • Social Media StrategyPolicy: Company & EmployeePlan: Day-to-Day & Crisis CommunicationPlatform: Social Networks & Your WebsitePeople: Identified and Trained Employees

  • Social Media StrategyDont be fooled by fake photosGoogle Image Search: Eye: image, or use image urlImage url: right click copy image linkUse key words to describe photo

  • Social Media: PeopleIdentify Community Manager or TeamDetermine Chain of CommandProvide trainingKnow if you have access to a Virtual Operations Support Team

  • Social Media: NetworksDetermine which social network and digital tools that will be used: Facebook, Twitter, Blog, Google+, Instagram, Vine, PinterestKnow how each network will be usedKnow each networks T.O.S. - your FB page could be deleted!Make sure these are integrated into your Website, mobile site, apps

  • Social Media: PolicyGoals & PurposeRules of EngagementDatabase of organizations social accounts, passwordsTraining Resources and Tips for using Social Media wellClear consequences for violating policyGuide for using Social Media in a Crisis Plan

  • Social Media: PlanKnow your audienceManagement ToolsMeasureMonitor & ListenModerateEngage & Participate Social Media for Emergency CommunicationSocial Media Crisis Response Plan

  • Social Media: PlanKnow Your AudienceTargeted AudienceActual AudienceIdentify Social InfluencersManagement ToolsSproutSocial, HootSuite, Wildfire, Spredfast, Tweetdeck. ViralHeat, Radian6 (now Salesforce Marketing Cloud)Dont forget about the mobile apps!SEO: Rave, SEOmoz, Gannett Local

  • Social Media: PlanMeasureFacebook Insights, Google Analytics, Google Insights, Twitonomy, TweetReach, Row Feeder, CrowdboosterMonitor & ListenGoogle Alerts, Twitter Advanced Search, Management Tools

  • Social Media: PlanModerateProtect your communitySet moderation levelsSet T.O.S. for being a part of the community

  • Social Media: PlanEngage & ParticipateSupport marketing planConsistentAsk & DirectModerate & ParticipateGet Involved: Share, Comment, ReTweet

  • Social Media: PlanSocial Media for Emergency CommunicationIntegrated Social Media: How will Social Media be used with your traditional response plan?Make this plan known to news media: Send an email now and again during initial response to breaking news situationLower North Fork Fire Integrated Social Media Effort

  • #LowerNorthForkFire Integrated Social Media EffortBLOG: Primary source of information, included Interactive Google Map

    TWITTER: Secondary source of information (is primary source when blog not up and running)

  • Social Media: PlanRESOURCES: Social Media for Emergency Communication#SMEM: Social Media in Emergency Management: Weekly chat, Fridays at 12:30pm EST.#VSOT: Virtual Operations Support Team ThinkDisaster.comidisaster 2.0

  • Social Media: PlanSocial Media Crisis Response Plan

  • Social Media: PlanSocial Media Crisis Response Plan

  • Social Media: PlanSocial Media Crisis Response Plan

  • Social Media: PlanSocial Media Crisis Response Plan Be ready. Prepare. Identify potential threats.S.W.O.T.StrengthsWeaknessesOpportunitiesThreats

  • Social Media: PlanSocial Media Crisis Response Plan

  • Social Media: ResourcesSlideshare.netSocial Media Crisis Response Plan, SMICrisis Communication and Social Media, Red CrossSocial Networks and Crisis Management, 360 Digital InfluenceSocial Media Crisis Communications for PRSA-NY8 Steps to Manage a Social Media Crisis, NOW Revolution30 Ideas for Your Social Media Plan, Salesforce Marketing Cloud

  • Social Media StrategyFrom Emergency Communication to the Social Mob@MistyMontano 9NEWS Digital Content Manager