Starting a social media strategy

You’re stalking

other companies

on Facebook and

you’re thinking:

DAMN THEY

REALLY ARE GOOD!

There is no secret

formula!

Let’s see what can you do to start a great social

media strategy.

First, gather your teammates!

Start brainstorming about your goals.

Every team member, from sales to brand ambassadors HAVE TO AGREE

with your marketing and communication goals!

1

Analyze all internal

marketing

and sales assets to

understand what have

you been promoting

until now.

Published reports

Presentations

Online videos

Mobile-apps

2

Review and analyze your current activity to see what

content did or did not drive engagement.

Blogs

Communities

Facebook Just analyze them all!

Twitter

Pinterest

Measure these:

• How have you been

communicating?

• What have you

communicated?

• Frequency of

communication

• Engagement and interest?

3

Review your SEO program

• What keywords delivered qualified leads?

• How did you used them to make them

visible online through your SEO program?

Now, pick up your weapons and….define your

social media marketing goals!

4

Tip: They need to resonate with authentic customer engagement!

(build brand, attract new customers, support sales and engage with your fans).

Social media marketing is the ultimate communications

tool for reaching a target audience.

How?

• Excellent customer service

• Updates on brand/product/service

• Educate customers around your values

• Make your brand go viral on web

• Inform target about your changes • Act as a leader in online education

5

Know your audience,

determinate the

prospects and customers

with whom you want to

engage.

• Understand you target

market’s point of view and activities.

• Consider influencers,

buyers and end users.

• Know where your target

engages on social

media

• Consider their behavior.

6

Consumers are everywhere!

You need to start a media fragmentation.

Play catch-up and shift away from your strategies

from the past.

So, remember: you need to educate, inform and solve

problem in your social media marketing strategy by

gathering your communication assets, understanding your

audience and fragmenting the media you’re in.

…and…

BOOM, goes your strategy!

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