Social Media Strategy

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  • date post

    18-Nov-2014
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    Business

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This a social media strategy plan that can benefit all aspiring entrepreneurs. The presentation talks about Andrew Cohen’s sports blog - ‘On the can’ and how to turn it into a money making business! By using ‘On the can’ as an example, the presentation formulates a strategy to turn bloggers into billionaires.

Transcript of Social Media Strategy

  • 1. Social Media StrategyAmir Samakar, Anuja Apte, Andrew Cohen, Javier Lezcano,Philip Scuderi, Mir AhmadApr. 2012, Babson College

2. Turning Bloggers into Billionaires 3. Overview Business Model and Strategy metrics POST model - (Social Media Strategy) Tools & Technologies Using SEO & Analytics for STP Partnering opportunities Ecommerce business Risk Assessment Conclusion 4. Business Model Online Advertising Getting paid for content Ecommerce opportunitiesKey strategy metrics Quality of content Visitors/Traffic Analytics STP 5. POST Model for On the CanPeopleObjectives Socially savvy audience Earn $$ from the content Investors: Sports media from $0 to $100 Socially aware and mature users Increase daily traffic Passionate about local teamsfrom 100s to 10,000s Vocal on Facebook, Twitter etc. Improve Google search rankingappear on 1st pageStrategyTechnology Media-rich, high-quality content SEO widgets in Wordpress Search Engine Optimization Facebook for gamification Real-time updates on local teams Twitter for real-time updates Opinion polls, awards and raffles Google Adsense, Analytics Giving subscribers added benefits YouTube video channel Online advertising 6. Tools and technologies SearchSocial E-commerceMobileMultimediaWeblog Engine Network Analytics Facebook Affiliate App Podcast CMS SEO TwitterProducts SMS Video- RSS Ads APIsharing emailMarketing ContentManagement 7. SEO & Analytics Before deciding what to sell, determine who youre going to sell it to Analytics tools provide users demographic data such as age,gender, and education level 8. Partnerships Increase viewership Make money Complementary 9. Hiring or Outsourcing Bloggers If you dont have the expertise, hire someone who does Retain old readers or attract new ones 10. Retailer and E-commerce on siteWe are going to start selling sport related products in the blog. To increaserevenuesThose products include.Our brand of sport equipment at a low costPremium brands of sport equipmentMemorabiliaTickets to sports events.Sport tours 11. Using sponsored posts/productsUsing sponsored post is the good way to includeadvertising in our blog to increase revenue.we are going to limit the sponsored post to just one permonth and they are going to be related to sportequipmentBecause it can affect can affect our credibility amongour readers.payperpost.com and sponsoredreviews.com 12. Risk Assessment Frequency of content Competition from other blogs Overwhelming use of technologiesMitigation techniques Multiple authors, sourcing from others Analytics Use services such as HubSpot 13. Conclusion Business Model and Strategy metrics POST model - (Social Media Strategy) Tools & Technologies Using SEO & Analytics for STP Partnering opportunities Ecommerce business Risk Assessment Conclusion