Social Media Strategy
30
IS425 AISM Terence LIN Ziyang Shaun TAN Jun Hua Tarlochan Singh GILL S/O P S Sharon PHUI Wei Ling [Team 5] Formulating tomorrow’s solution today
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Social Media Strategy project
Transcript of Social Media Strategy
IS425 AISMTerence LIN ZiyangShaun TAN Jun HuaTarlochan Singh GILL S/O P S Sharon PHUI Wei Ling
[Team 5]
Formulating tomorrow’s solution today
Vision
To provide the employees with a robust social intranet to foster stronger relationships and aid them in their daily work delivery.
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
As IsIntroduction | Problems | Strategy | Implementation | Risk and Mitigation
Avenue for TACG members to engage and disseminate information
Foster closer relations and knowledge sharing among analysts and consultants alike
To Incentivizing employees to adopt social media tools and services
As Is
Accenture Portal
Accenture PeopleAccenture Groups
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Portal
Groups People
As IsIntroduction | Problems | Strategy | Implementation | Risk and Mitigation
ACCENTURE HAS THE BEST TOOLS!
Do not re-invent the wheel;
Reuse the wheel to bring out its best.
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Root Cause Analysis
No Time
No Interest
No Awareness
No Motivation
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Our Social Media Strategy
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
1. Progress Tracker
Tracking Individual Progress• Certificates• E-learning• Engagements
Tracking Project Progress• Project phases
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
2. Reward & Incentives
Why is it not working as planned?
• Employees unaware of the rewards• Badges and Rankings are ineffective motivation• No attractive incentives as positive reinforcement
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Solution • Current Point System to
link with KPI• Lucky Draw System with
attractive prizes• Percentage of Contribution
= Probability of winning the Vacation Prize
2. Reward & Incentives
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
2. Reward & Incentives
Business Value• Rewards reinforces the company’s priority to the staff• Rewards help in motivating employees and boosting
performance
Performance Metrics• Tracking of employees’ quarterly points and activity level• Rank the rewards that encourage the highest participation
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
About Me Stats
Individual Progress
John DoeJunior Consultant2010 - Present
Points: 1008Rewards: 12
Project Progress
Day 5 of 32Stage 2: Data Collection and DiagnosisRelevant Documents:
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
3. Business Analytics
Solution • Business Analytics to understand the profile of
consultants• Effective search and recommendation capability to the
portal to increase the relevance• Emails/newsletter that will contain streamlined content• Sentiment Analysis to understand employees
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
3. Business Analytics
Business Value• Reduce time taken to search for relevant information• Improve productivity at work• Boost confidence and quality through knowledge
empowerment
Performance Metrics• Track how many recommendations or suggestions are
actually taken by their employees• Constant feedback from employees
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
As Is
Accenture Portal
Accenture PeopleAccenture Groups
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
4. Intelligent User Interface
Solution• Gamification technique • An interactive widget that serves as a PA• Answer questions, navigate the user to content• Purpose: Reduce time and effort
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Search now:
4. Intelligent User Interface
Business Value• Provide value through relevant information,
recommendations and suggestions• Information is ‘pushed’ to the user• Unified point of entry into all portals
Performance Metrics• Tracking of the IUI usage• Feedback on why they use/don’t use it
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Search now:
Recommended:
Security TalkOn 29th April
2013
Following:
My Points Total points: 57 Chance of win: 88%
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
ImplementationIntroduction | Problems | Strategy | Implementation | Risk and Mitigation
Implementation Strategy
“Big Bang” Phased Parallel
Risk Medium Low Medium
Cost Low Medium High
Deployment duration
Short Long Medium
System Downtime Medium Short Minimal/No
Ease of rollback Difficult Medium Easy
Implementation Strategy
Crit
eria
Most Important
Least Important
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Implementation
• Big Bang Strategy• Re-introduce the intranet • Marketing it like a service to its customers
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Timeline
Phase: PlanningDuration: ~ 2 Months
-Requirements gathering-Discussion with various stakeholders-Risk assessment-Timeline creation-Set up of guiding collation
Phase: ImplementationDuration: ~ 5 Months
-Development-User feedback-Governance-Risk assessment
Phase: ExecutionDuration: ~ 1 Month
-User Tests & Training-Adoption of technology-Updates and adjustments
10 – 12 months
0 month
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
CostingIntroduction | Problems | Strategy | Implementation | Risk and Mitigation
Description Quantity Cost/pax/year (SGD)
Line cost
IUI development
02 x developers
48,000 96,000
Business Analytics Server
01 x server 100,000 100,000
Business Analytics Maintenance
02 x on-site support staff
60,000 120,000
Grand Total SGD $316,000
Feasibility Assessment
Advantages• Business analytics to determine the interests of the user• ‘Push’ information• Awareness is created through interactive trainings and
videos• Employees can track their performance every step along
the way• Encourages employees to share knowledge at work• Empower users with the personal touch• Accenture – A people-centric organization
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Feasibility Assessment
Disadvantages• May not be accurate and helpful to certain users if it is
not intelligent enough • Accessing the various social media portals through IUI
would mean that users would not know how to navigate to individual portals on their own
• Presently, intelligent user interface not a popular choice by companies
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Risk and MitigationIntroduction | Problems | Strategy | Implementation | Risk and Mitigation
Risk MatrixIntroduction | Problems | Strategy | Implementation | Risk and Mitigation
Business Analytics Intelligent User Interface
Big Bang
Risk • No substantial in-house support for analytics
• Information not relevant due to data inaccuracy and inconsistency
• High Inertia • New system might not run properly and might affect operation
Mitigation • Ensure a group of dedicated experts to tap on the knowledge
• Educate employees to update their profile consistently
• Interactive videos and podcasts
• Induction Package
• Extensive testing done to ensure system runs smoothly before deployment
Introduction | Problems | Strategy | Implementation | Risk and Mitigation
Risk and Mitigation
