Social Media Strategy

Jessica Keyes@prairieskygal

Is this you?

Is this you?

Is this you?

Strategy can help!

What is social media strategy?

A framework to help you be:

• Intentional•Efficient•Effective

Strategy Components

• Goals

• Accountability

• Metrics

• Procedures

Goals• Who do we want to

reach?

• What do we want to communicate to them?

• What platform will we reach them on?

• What do we want to change as a result of this effort?

Social Media Platforms

Platform Pros Cons

FacebookHuge potential audience Reaches only 10%

Twitter Quick and unfiltered Easy to miss or ignore

LinkedIn Reach professionals Limited audience

YouTube Very engaging Time consuming

FlickrVersatile, easy to use Difficult to engage

InstagramDedicated community Mobile only

PinterestHuge potential audience

Limited subject matter

Accountability

• Who will post and how often?

• What will be posted?

• What voice will we use?

• How will we engage with our community?

Metrics• Which metrics matter

to us?

• What does success look like?

• In what timeframe will we measure them?

Procedures

• How will we moderate community participation?

• How will we respond to negative comments?

• If the goals are not met, what will happen?

Find Your Advocates

Don’t let the rhino get you down.

Thanks!

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