Social media strategy

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Creating a Stellar Social Media Strategy CONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS Tuesday, September 17, 13

description

Slides I use for my Creating A Stellar Social Media Strategy Class.

Transcript of Social media strategy

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Creating a Stellar Social Media StrategyCONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS

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WITHOUT A CLEAR DIRECTION,SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS.

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Main Issues in Social Media

Lack of Understanding

Lack of Good Content

Lack of company wide commitment

Lack of Strategy

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LET’S TALK STRATEGYTuesday, September 17, 13

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Know Your Audience

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1WHERE IS YOUR AUDIENCE?2WHAT IS IMPORTANT TO THEM?3ASK & RESPOND

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Define Your Objectives

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1ASK YOURSELF: WHY SOCIAL MEDIA?2CREATE GOALS3DEFINE ROI4CHOOSE YOUR MEASUREMENT TOOLS

BRAND RECOGNITION

SEARCH ENGINE OPTIMIZATIONREFERRALS

NETWORKING

RESEARCH NEW BUSINESS

CUSTOMER SERVICE

RELATIONSHIP BUILDING

WEBSITE TRAFFIC

HIGHER CONVERSION

COMMUNITY BUILDINGINCREASED SALES

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Create Key Messages

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1WHAT DO YOU WANT TO SAY?2DON’T WORK AGAINST YOURSELF3UNDERSTAND YOUR CONTEXT4IDENTIFY YOUR VOICE

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Plan your Content

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1CREATE A CONTENT CALENDAR2TELL STORIES3SHARE CONTENT FROM OTHERS4PLAN TIME TO RESPOND

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Manage Your Accounts

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1HAVE A POLICY2MANAGE YOUR TIME

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Next Steps

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Monitor your effectiveness and adjust your strategy based on

this data.

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Measurement toolsGoogle Analytics - Free

Hootsuite

Insights from social networks -Free but limited

Twitalyzer - free

SocialMention.com

Klout & Kred

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Management Tools

Hootsuite

Tweetdeck

Bufferapp

Hearsay

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Content Resources

AllTop.com

Google Alerts

LinkedIn today

Zite (app for your iPad)

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Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?9. What will I measure in terms of my ROI?10. What tools will I use to measure ROI?

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Specials & Upcoming Classes

Three 30 minute online training/consulting sessions for $75 (Usually $120). Offer only good until EOB 10/31/13

Facebook For Business September 24, 2013 from 2pm-4pm

Early Bird Tickets $25 (Save $10!)

Learn Hootsuite October 2, 2013 from 12:30pm - 1:30pm

(includes lunch)Early Bird Tickets $25 (Save $10!)

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