Social media strategy
18
An Approach To Social Media Thursday 05 May 2011
description
Social media is about people not technology. Here is a case study in the how.
Transcript of Social media strategy
An Approach To Social Media
Thursday 05 May 2011
Its About People. Not Technology.
Thursday 05 May 2011
APPLICATION
Medical Aid
Thursday 05 May 2011
Market Focus
Student Clerk
Thursday 05 May 2011
Focus and Conversion
Student Clerk
Grudge
Gratitude
Thursday 05 May 2011
Find The Feeling (Key Emotional
Thursday 05 May 2011
Find The Feeling (Key Emotional
Trust
Power Prestige
Alarm
Mystique Lust
Versatility
Nurture
Rebel
Hero
Thursday 05 May 2011
The Social Trigger
Elevated Above Others Inspiring Envy Prestige
STRATEGY
•Design Symbols
•Set Standards
•Scarcity
•You Earn It
Thursday 05 May 2011
Prestige Strategy
Company Strategy
Link and Association
The Sideways Social Trigger
Thursday 05 May 2011
Clear Direction
You have picked the most PRESTIGES career . You are one of a select few,
part of a select NETWORK that will SERVE you for LIFE.
Leverage that Network. It’s Your Right.
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LEVEL THREE
LEVEL TWO
LEVEL ONE
Building The Network
Three Steps
Thursday 05 May 2011
Level One:
Closed Membership:• By Invite Only • Students / Clerks • 3 Years Limit • Network Campuses
Core Group: Ambassador Group •[Bursery Students]•[Client Stars]
Client Partnership • Identify Core Group • Through Client
Building The NetworkStep One
STRATEGY
•Design Symbols
•Set Standards
•Scarcity
•You Earn It
Platform • Closed Membership Website
• Website • Blog• FaceBook Style Social Network (buddypress)
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Building The NetworkStep One
STRATEGY
•Design Symbols
•Set Standards
•Scarcity
•You Earn It
10% Fans
89% Voyeurs
1% Core
Voyeurs: The majority of a community act as voyeurs. They like whats going on. They observe it all and feed off the Fans energy and questions. Their lack of participation is not a negative but rather just human nature.
Core Group: Every group has a bunch of really enthusiastic, passionate drivers who embrace and drive the
idea. They are in the minority. The 1% Minority
Fans: The 10% that really get involved. They love the idea, they
own the idea and they participate.
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Expanding The NetworkStep Two
STRATEGY
•Design Symbols
•Set Standards
•Scarcity
•You Earn It
Level Two: Semi Closed / Connected
LinkedIn Group: • Closed Group Membership• Unlimited Time • Membership conditional of Levels One
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Sustaining The NetworkStep Three
STRATEGY
•Design Symbols
•Set Standards
•Scarcity
•You Earn It
Level Three: Open / Broadcast
Open Communication • Feedback • Announcement • General Chit Chat
Thursday 05 May 2011
Level One: Closed / Exclusive
Level Three: Open / Broadcast
Level Two: Semi Closed /
Connected
FaceBook Twitter Flickr
MembershipSite
Building The Network
Print TVRadioOutdoorMobileActivations Etc
Thursday 05 May 2011
Social Media Can Be Your Greatest Friend or Your Greatest Enemy
Student Clerk
Grudge
Gratitude
Follow Through: Customer Retention StrategyPassive Vs Active Strategy
Passive •Company Fan Page • Company Twitter • Company LinkedIn
Active • Prestige Strategy
Thursday 05 May 2011
Thursday 05 May 2011
