Social Media Strategy

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Tranquil Retreats Keziah Ford A trendy new move for crafters is renting a house with accommodations for a group of crafters to have a crafting retreat

Transcript of Social Media Strategy

Page 1: Social Media Strategy

Tranquil RetreatsKeziah Ford

A trendy new

move for

crafters is

renting a house

with accommodation

s for a group of

crafters to have

a crafting

retreat

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ANALYSIS

Strengthsknow their target audienceknowledgeable of the activities they engage

in

Weaknessesunsure of the target market in Oklahoma

OpportunitiesOklahoma has a lack of scrapbooking retreats

Threatsnot booking enough packages to cover

operating costs

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ANALYSIS

Current website is not enticing; there is no reason to return

It does not provide for any customer interaction or anywhere to blog

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TARGET MARKET

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TARGET MARKET

Tranquil Retreats provides crafters the opportunity to save money while still making time for crafting

One of today’s hottest trends among women is crafting, including scrapbooking. The target market are these individuals

Tranquil Retreats can also host other events for groups, families, or individuals accommodating up to 12 guests

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STRATEGY

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STRATEGY

Create accounts with social networking websites

Add blogs, rss feed, widgets & badges to website

Connect with websites that are affiliated with your product (for example scrapbookretreatdirectory.com) that can promote you & your product

Develop a rapport with customers via your social media mediums

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STRATEGY

CREATE

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STRATEGY

PROMOTE

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STRATEGY

DISCUSS

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STRATEGY

INVOLVE

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ONLINE GOALS

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ONLINE GOALS

DISTRIBUTE BLOGS

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ONLINE GOALS

DISTRIBUTE IMAGES

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ONLINE GOALS

DISTRIBUTE VIDEO

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ONLINE GOALS

UPDATE STATUS

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CONCLUSION

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CONCLUSION

Completely revamp the current website

Develop a social media-specific marketing campaign strategy

Once business has increased, look at obtaining a service to provide monitoring & reporting visitors and their interaction on your site