Social Media Strategy
Transcript of Social Media Strategy
Tranquil RetreatsKeziah Ford
A trendy new
move for
crafters is
renting a house
with accommodation
s for a group of
crafters to have
a crafting
retreat
ANALYSIS
Strengthsknow their target audienceknowledgeable of the activities they engage
in
Weaknessesunsure of the target market in Oklahoma
OpportunitiesOklahoma has a lack of scrapbooking retreats
Threatsnot booking enough packages to cover
operating costs
ANALYSIS
Current website is not enticing; there is no reason to return
It does not provide for any customer interaction or anywhere to blog
TARGET MARKET
TARGET MARKET
Tranquil Retreats provides crafters the opportunity to save money while still making time for crafting
One of today’s hottest trends among women is crafting, including scrapbooking. The target market are these individuals
Tranquil Retreats can also host other events for groups, families, or individuals accommodating up to 12 guests
STRATEGY
STRATEGY
Create accounts with social networking websites
Add blogs, rss feed, widgets & badges to website
Connect with websites that are affiliated with your product (for example scrapbookretreatdirectory.com) that can promote you & your product
Develop a rapport with customers via your social media mediums
STRATEGY
CREATE
STRATEGY
PROMOTE
STRATEGY
DISCUSS
STRATEGY
INVOLVE
ONLINE GOALS
ONLINE GOALS
DISTRIBUTE BLOGS
ONLINE GOALS
DISTRIBUTE IMAGES
ONLINE GOALS
DISTRIBUTE VIDEO
ONLINE GOALS
UPDATE STATUS
CONCLUSION
CONCLUSION
Completely revamp the current website
Develop a social media-specific marketing campaign strategy
Once business has increased, look at obtaining a service to provide monitoring & reporting visitors and their interaction on your site