Social Media Strategy

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These are slides for a workshop on social media strategy for the Shorthorn editors at the University of Texas Arlington.

Transcript of Social Media Strategy

  • 1.Social MediaStrategySteve ButtryUniversity of Texas-Arlington ShorthornAugust 14, 2012 #utashorthorn

2. Read more about it @stevebuttry 3. Do agencies, people on beat use? Watch for public videos getting attention(will often see links, mentions on Twitter) Embed in stories, blogs 4. Interview by video Hangouts Find sources on breaking news stories Follow sources in Circles Follow beat topics in Sparks Boosts search results 5. Photo sharing 6. Do agencies, people on beat postphotos? Search for keywords, photos Invite people to contribute photos onnews stories Connect w/ people posting photos Seek permission (check conditions) Give credit 7. Document sharing 8. Link-sharing 9. Location-based services 10. Mayor is great source about a businessor venue (employee or customer) See who has checked in for breakingnews story Tips might provide questions for stories Break story w/ Foursquare shout Provide tips on campus-area venues 11. Social blogging 12. Gaining popularity for Gif blogs Great for niche, narrow-focus blogs Strong sharing Highly visual 13. Networking, travel 14. Connect with sources Find new sources through connections,groups Discussions help find experts Check updates, slides, travel Search by location & keyword 15. Curation 16. Live reporting 17. Social fame is fleeting 18. Ways to use social media Daily routine Report news Find sources Distribute content Breaking news Personal & Crowdsourcing newsroom accounts Investigative Market brandreporting Generate revenue 19. Many more users Great for breaking Much info private news Tougher to search Great real-time Not as immediatesearch(less frequent Engagement not asupdates)intrusive Engage, dont Hashtags help w/intrude search, conversation 20. Connect w/ sources (balance,disclosure?) Check pages of agencies, people on beat Crowdsourcing (ask on their pages aswell as yours) Look for people in the news Ask for permission to use photos 21. Follow officials & agencies on beat Twitter Search (advanced) Hashtags (regular & spontaneous) Breaking news Crowdsourcing 22. Why use ? It can save you time It extends your reach Its an engaging, conversational tool Its great for connecting witheyewitnesses Powerful real-time search 23. Before the big story breaks Follow lots of local people (locationsearch, replies, retweets, checkfollowers) Join local conversation Master Twitter search (advanced) Promote local #hashtag taxonomy(#okstorm, #utanews) Use Twitter routinely on your beat 24. Quakes, tornadoes Indonesia Twitter HQ 25. When the big story breaks Twitter Search Converse(advanced) Answer questions Connect w/ witnesses Thank contributors Crowdsource Promote fresh content Tweet early & often Link to new reports Seek verification(even competitors) Address rumors (say Be human (fun wherewhat you dont know) appropriate) Seek photos 26. @statesman case study 27. Crowdsource 28. Crowdsource 29. Say what you dont know 30. Converse w/ public 31. Link to fresh content 32. Link to fresh content 33. Follow up @stevebuttry