Social Media Strategies Summit - Connecting Brands with ......Social TV Show Source: Shareablee,...
Transcript of Social Media Strategies Summit - Connecting Brands with ......Social TV Show Source: Shareablee,...
Connecting Brands with Fans Through Conversation
ESPN’s Premium
Live Content Drives
the Conversation of
the Moment
Live Sports across Platforms
95% Live
Viewing
E S P N i s t h e # 1 T V N e t w o r k A c r o s s
# 1 N e t w o r k i n G e n e r a t i n g S o c i a l
E n g a g e m e n t
S p o r t s C e n t e r i s t h e # 1 S o c i a l T V S h o w
Source: Shareablee, December 2015
Stay True to the Brand Promise
Communicate as the World’s Biggest
Sports Fan
Program to the Platform
Fans First
Plan for
moments
Storytelling
Dunkin Donuts #DDFieldPass
Real Time Conversations
Immersive Experiences
360 video Facebook Live
Dr Pepper National Championship
Live Events
Applebee’s #TopNeighborhoodPlay
Custom Multimedia Franchises
Plan for live
C O N T E N T
E N V I R O N M E N T
I N N O V A T I O N
V I D E O
A U D I E N C E
S O C I A L
16
Live
Our Challenges
Funnel Staying Nimble