Social Media Strategies for Extension
26
SOCIAL MEDIA STRATEGIES FOR EXTENSION PAUL HILL UTAH STATE UNIVERSITY @4HPRO 1
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Transcript of Social Media Strategies for Extension
SOCIAL MEDIA STRATEGIES FOR EXTENSION
PAUL HILL UTAH STATE UNIVERSITY @4HPRO
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JUST ANOTHER THING TO DO
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EXTENSION IS FAILING AT SOCIAL
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SOCIAL MEDIA IS…
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WHY
WHY
“People don’t buy what you do,
they buy why you do it.”
Simon Sinek
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WHAT
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ACHIEVING YOUR ‘WHAT’
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WHO
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“If your goal is to reach everyone;
you’ll reach no one”
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AUDIT
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HOW
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HOW
GIVE, GIVE, GIVE…ASK
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“Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to
refuse.”
Gary Vaynerchuk
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ATTENTION CONVERSION IMPACT
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2015 STRATEGY FOR #COOPEXT
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LISTEN & SHARE (GIVE)
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LEARN & CURATE (GIVE)
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TELL STORIES (GIVE)
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LEAD & ENGAGE (GIVE)
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CONVERT (ASK)
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ANALYTICS
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STAY ENGAGEDJoin the eXtension Educational Technology Learning Network
extedtechs.org/join
Create a Twitter account, follow hashtag
#EdTechLN
Bimonthly tweet-ups at
twubs.com/edtechln
Subscribe to the Rebelmouse feed
rebelmouse.com/extedtechs
