Social Media Startup Guide
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Transcript of Social Media Startup Guide
Social Media Startup Guide
Amanda Lewan & Timothy Fisher
What sites are best for you?
Making it easy...• Hootsuite, Bitly, Tweetdeck
• Facebook's marketing
• Twitter lists & RSS feeds
• Wordpress
Read Up • Copyblogger
• Mashable
• Social Media Examiner
• Content Marketing Institute (CMI)
• FastCo
• Hubspot Blog
• Post Advertising Blog
Content Strategy 1. How does social media fit into your
business/marketing plan?
2. What content are you posting and why?
3. Who's your audience?
4. What's your company story?
5. How do I measure and improve?
You are the media online. Consistent, high-quality content is key.
Types of Content
• Blog Posts
• Photos
• Graphics w/ quotes
• Infographics
• Promotional videos
• Subject matter articles
• "Behind the scenes“
• User generated content
*21 Types of Content We Crave
*Coca Cola on Sharable Stories
*Media Bistro on Visual Storytelling
Most Loved Blog Posts
1. Lists
2. Stories
3. Tips & advice
3. Case studies & examples
4. Interviews
5. Roundups (news/resources)
6. Guest postseDetroit's Blog: Top 10 Most Entertaining and Notable Detroit Blogs
Facebook Advertising
Facebook Ads Sponsored Stories
Visual Posts
Case Study
https://www.facebook.com/DeadlineDetroit
https://twitter.com/DeadlineDetroit
http://pinterest.com/deadlinedetroit
Other Examples
Check out...
• Glocal on Facebook
• Down with Detroit Facebook
• LoveIt on Twitter
• Detroit examples on Pinterest
• eDetroit Blog
Keeping Up -- The not so fun work
• Editorial calendar
• Content guidelines
• Checking in daily
• Auto scheduling
Getting Feedback
• Blogs, surveys on Facebook, tweeting, asking questions, keeping communication open and listening
• eDetroit blog example
What NOT to do
Condescending Facebook Brand Satire
But Please Like US...Amanda & Tim
twitter.com/Amanda_Jenn
twitter.com/tfisher
Storytelling & Social Media -- www.amandalewan.com
Detroit's Rising Tech Scene – http://www.deadlinedetroit.com/articles/1711
Local Detroit Marketing BlogeDetroit (www.edetroit.co/blog)
Detroit Lean Startup www.facebook.com/DetroitLeanStartupCircle
twitter.com/leandetroit
Compuware Ventureswww.facebook.com/compuwareventures
twitter.com/cpwrventures
Inside Tech Talk Blog www.insidetechtalk.com