SOCIAL MEDIA · Sponsored InMail has a 52% open rate on average. 57% of LinkedInʼs traffic is...
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TACKLING DIGITAL MARKETING IN 2020.
Transcript of SOCIAL MEDIA · Sponsored InMail has a 52% open rate on average. 57% of LinkedInʼs traffic is...
TACKLING DIGITAL MARKETING IN 2020.
THE AGENDA:• Social Media Marketing
• SEO VS. SEM
• Websites/E-Commerce
• Q&A
SOCIAL MEDIA
SOCIAL MEDIA MARKETING ‒ WHY?
71% of the NZ population are on Facebook (at May 2020).
53.4% of these users are women.
90 million small businesses worldwide use Facebook for marketing.
Facebook is the worldʼs third-most visited website.
On average, Facebook users spend 38 minutes per day using this platform.
The average engagement rate for a Facebook post is 3.6%.
An average Facebook user clicks on 11 ads per month.
37.4% of the population in New Zealand is on Instagram.
57.3% of these people are women.
People aged 25-34 are the biggest users.
63% of Instagram users log in at least once per day.
Users spend an average of 28 minutes per day on Instagram.
75.3% of U.S businesses use Instagram.
62% of people say they have become more interested in a brand or product after seeing it in stories.
Predominantly used by business people and for business-to-business marketing.
44.4% of the NZ population have a LinkedIn account.
57% of users are men, 43% are women.
Sponsored InMail has a 52% open rate on average.
57% of LinkedInʼs traffic is mobile.
Employees are 14x more likely to share content from their employers than other types of content on LinkedIn.
WHY SOCIAL MEDIA MARKETING?
• Improve brand awareness
• Cost-effective
• Engage with your customers
• Improved brand loyalty
• Healthier customer satisfaction
• Marketplace awareness
• Build a community
• Increased traffic
ORGANIC REACH VS. PAID REACH
Organic reach is the number of people who see your content without paid distribution.
It includes people who are shown your posts as well as your Facebook page.
Paid reach includes the people who see your content as a result of paid promotions.
ADS & PIXELS
Facebook ads are targeted to users based on their location, demographic, and profile information.
-Video ads.-Photo ads.-Slideshow ads.-Carousel ads.
Budget: can cost as little or as much as you like.
Page likes, lead generation, brand awareness, product sales & more!
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
TIPS & TRICKS FOR FACEBOOKInsights | Schedule posts | Frequency
Posting tips:
• Quotes- humorous, inspiring or motivational quotes • Fill-in-the-blank posts. (eg. If I had a million dollars I would…..)• Polls. (eg. What one of these books is your favourite)• Behind the scenes photos. • Statistics or data. • Questions. Pose simple, basic questions that followers can answer quickly. • Post an image with your brand/logo on it.• Product photos• Share a helpful resource/tip• Ask for reviews or testimonials• Fan photos• ʻA day in the life ofʼ post• Recommend your favourite products• Share a work/life balance tip• Ask for advice• Take a trip down memory lane• Share a comic or meme• Hold a photo contest• ʻCaption thisʼ• Share country-specific holidays• Share (and ask for) predictions• Profile an employee• Post a ʻtruth or fictionʼ question• Share pictures from a recent industry event• Thank your fans• Post an expert quote• Hold a giveaway• Answer an FAQ
SEO VS. SEM
SEO VS. SEM
SEO: Search Engine OptimisationSEM: Search Engine Marketing
SEO targets high traffic keywords mentioned in your website.
Google Ads (SEM) also permits you to respond quickly to a shifting marketplace by targeting new terms visitors may be looking for.
This can be very useful for both service-based and e-commerce businesses. Google Ads are displayed on top of the organic listings in a Google search.
WEBSITES
WHY WEBSITES/E-COMMERCE?
93% of business purchase decisions start with a search engine search.
Trust.
Credibility.
24/7 accessibility for your customers.
Lasting value ‒ important investment.
Answers questions people have about your business.
Communicate your brands values.
Captures leads.
Increase exposure.
WHAT MAKES A GOOD WEBSITE?
One that convert leads to customers.
Functional.
Modern.
Simple navigation.
Attractive design.
Helpful content.
Search engine optimized.
Reliable.
JUNE OFFER: Sign up for 24 weeks social media management with Thrive Media
by 30/06/20 and only pay for 22 weeks. Email [email protected] to claim!
www.thrivemedia.co.nz
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