Social Media - Special Interest Track

Social Media and Web 2.0

Special Interest Track at the24th Bled eConference

Track Chair:Hans-Dieter Zimmermann, @hdzimmermann

FHS St. Gallen

Three Paper Sessions

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… and a Workshop

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How to Utilize Social Mediain Universities?

- Workshop -- Workshop -24 Bled eConference

14. June 2011

Co-Chairs

Matt Glowatz, College Lecturer & MSc iBusiness CoordinatorUniversity College Dublin, [email protected], @MattGlowatz

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[email protected], @MattGlowatz

Hans-Dieter Zimmermann, ProfessorFHS St. Gallen University of Applied Sciences, [email protected], @hdzimmermann

Motivation

The utilization of Social Media within the business world as well as in our private environment progresses with a rapid pace.

Obviously it is no longer a question of ‘if’ but of ‘how’ should one utilize

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Obviously it is no longer a question of ‘if’ but of ‘how’ should one utilize Social Media within a respective organization or personal setting.

Also within the academic landscape the use of Social Media is developing rather fast.

Be it in teaching, research, or administration and marketing, Facebook, Twitter and Co. are being used more and more.

Some Key Questions

• What is the general attitude about Social Media use in your University/School?

• How are Social Media being used in your University/School?... in general?... in the different areas like teaching and curricula, research,

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... in the different areas like teaching and curricula, research, or administration and marketing?

• And what are your personal experiences?• Who is triggering the activities?• Is their a strategy available?• Which benefits have been achieved? • Could you name success and - possible - failure stories?• What are lessons learned so far?• What are main success factors? What are the barriers?• What are the future directions at your University/School in terms of Social

Media use?

Presenters

Andrea Back, ProfessorUniversity of St. Gallen, Switzerland

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Jari Salo, Professor of MarketingAalto University, School of Economics (formerly Helsinki School of Economics)

Rolf Wigand, Maulden-Entergy Chair and Distinguished Professor ofInformation Science and ManagementUniversity of Arkansas at Little Rock, USA

Social Media and the Bled eConference:Please Contribute

• Facebook page

• Twitter Account− @BledConference

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− @BledConference− #eBled

• Flickr− Tags: eBled, Bled, eConference

Social Media - Special Interest Track

Education

Transcript of Social Media - Special Interest Track