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Social Media: socializing or social sizing?
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socializing or social sizing?
Abdulaziz S. Almulhem (PhD) PSM
Deputy Minister for International cultural Relations
Ministry of Culture and Information
Riyadh, Saudi Arabia
© 2014 Dr Abdulaziz Almulhem
The teaser!
© 2014 Dr Abdulaziz Almulhem
The power of ME!
© 2014 Dr Abdulaziz Almulhem
The idea behind Social media
• No body knows what's happening but…
• You see what I see!
• You know what I know!
• If you don’t believe me, ASK me!
• I don’t have to believe you but you DO!
• No heroes but losers!
© 2014 Dr Abdulaziz Almulhem
Skeptical? why are you still here?!
© 2014 Dr Abdulaziz Almulhem
The execution!
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
Definition (Oxford)
• Social media: Websites and applications that
enable users to create and share content or to
participate in social networking.
• Social networking: The use of dedicated websites
and applications to interact with other users, or to
find people with similar interests to one’s own.
• Interest: The feeling of wanting to know or learn
about something or someone: (anything missing?)
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
Definition( (wikipedia)
• Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
• A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communities are online communities operating under social networking services
• A social network is a social structure made up of a set of social actors (such as individuals or organizations) and a set of the dyadic ties between these actors. (anything weird?)
© 2014 Dr Abdulaziz Almulhem
• In the social sciences, social structure is the
patterned social arrangements in society that are
both emergent from and determinant of
the actions of the individuals. o On the macro scale, social structure is the system of socioeconomic
stratification (e.g., the class structure), social institutions, or, other
patterned relations between large social groups.
o On the meso scale, it is the structure of social network ties between
individuals or organizations.
o On the micro scale, it can be the way norms shape the behavior of actors within the social system.
Definition( (wikipedia)
© 2014 Dr Abdulaziz Almulhem
Technocratic Definition
• Andreas Kaplan and Michael Haenlein define social
media as "a group of Internet-based applications
that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
© 2014 Dr Abdulaziz Almulhem
Social media in a nutshell
© 2014 Dr Abdulaziz Almulhem
What is …?
© 2014 Dr Abdulaziz Almulhem
Redefined!
What it provides
• Sharing
• Online/Outreach
• Connected/content
• Individual/interaction
• Anyone/anything
S
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How social media different
from other media?
© 2014 Dr Abdulaziz Almulhem
Why they hate it?
What it providesThey hate because its NOT
• Sharing
• Online/Outreach
• Connected/content
• Individual/interaction
• Anyone/anything
• secure
• Ordered
• Conditioned
• Inspected
• Authoritative
S
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The good news
• It doesn’t have “P” for politics
• It doesn’t have “R” for regulation
• It doesn’t have “G” for governance
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
Media consumption
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem
The world is in MY hand...
© 2014 Dr Abdulaziz Almulhem
The stages of dipping in!
• The more to disbelieve,
the easier to hunt!
• Those who dislike are the
worst lovers then!
• Too much engagement
creates addiction.
© 2014 Dr Abdulaziz Almulhem
Social media is a behavior!
© 2014 Dr Abdulaziz Almulhem
Significant behavior change!
© 2014 Dr Abdulaziz Almulhem
The world is changing!
• Politicians don’t know
this. Simply its scary!
• Governments are
denying this. Simply its
out of their control!
• Businesses don’t want to
know this. Simply its
costly!
• Do we know this?
• Do we want to know this?
© 2014 Dr Abdulaziz Almulhem
The potential
© 2014 Dr Abdulaziz Almulhem
Business is shifting gears!
© 2014 Dr Abdulaziz Almulhem
Marketing tools are changing!
© 2014 Dr Abdulaziz Almulhem
The challenge is…
© 2014 Dr Abdulaziz Almulhem
The fear!
© 2014 Dr Abdulaziz Almulhem
Privacy?
© 2014 Dr Abdulaziz Almulhem
Humanizing?
© 2014 Dr Abdulaziz Almulhem
Social sizing…
© 2014 Dr Abdulaziz Almulhem
Controllability…
© 2014 Dr Abdulaziz Almulhem
Final word
© 2014 Dr Abdulaziz Almulhem
The Saudi SM sphere!• Its solely driven by youth.
• Mainly targets side social issues.
• Very controversial!
• The social clinic report
© 2014 Dr Abdulaziz Almulhem
The best practice…
© 2014 Dr Abdulaziz Almulhem
Thank you for your patience!
If you like this then get
connected.
@asmulhem
Abdulaziz Almulhem
© 2014 Dr Abdulaziz Almulhem