Social Media

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  • 1.Social Media Smarts: A Guide to Using the New Timeline for Business Pageswww.wesst.org | 1.800.Go.WESST >

2. Why Use? 3. Its the social platform of choice 4. Facebook was the #1 Search Termin the U.S. in 2010 + 2011 5. Your Potential Customers Use Facebook 6. How a Fanbase Can Grow Your Brand 7. Facebook EncouragesBrand Loyalty 8. Study: Facebook EngagesFollowers More Than Twitter 9. Facebook is the Most WidelyUsed Social Marketing Platform 10. Create a Business Page (You need a Personal Profile first ) https://www.facebook.com/FacebookPageshttps://www.facebook.com/pages/create 11. Choose the Right Category 12. Create Your Cover 13. Cover SpecsThe new cover displays a dramatic 851 x 315 pixel banner photo to visually convey your brands image.Choose one image, combine several into a collage or Photoshop an image with Text to visually convey your story. 14. Cover IdeasSingle dramatic photo of an image representative of your art, jewelry, photographyPhotos of your retail store, business office or staff members, customersHistorical photosBefore and after photos (for contractors, interior designers, salonsA collage of many images 15. The New York Times 16. Brian Solis 17. Fashion Photographer 18. Sephora 19. Peri Pakroo 20. WESST 21. Cover No-Nos 22. Other Key Elements 23. 1. Upload Your Profile Pic 180 x 180 pixels. Should be your logo. This is the visual representation that will bedisplayed in a 32 x 32 pixel thumbnail acrossFacebook in your followers feeds. Keep this image consistent to reinforce yourbrands recognition 24. 2. Optimize Your About Page150 character description that quickly conveys what your business is about.Keep it concise and optimize it with relevant keywords and your website URL.Users can click through for a map to your business if you have a physical location and other basic info such as hours. 25. 3. Display Key AppsYou can have a max of 12, but only 4 are always on display. The first one is always Photos and cannot be moved.Views are Facebooks default apps such as Photos, Events, Likes, Map. Apps are all third party apps. 26. Arrange/Change Apps Click on thedropdown arrowmenu; hover over theplace youd like tomove the app. Clickthe pencil icon popup,then choose the appyou want to swap intothat space 27. 4. Likes and Interest Lists Once a user likes your page they can hoverover the like icon and add you to a list theycreated to organize their interests easily intheir News Feed. (e.g. Artists + Art, SmallBusiness Resources, etc) Creating Interest Lists* can increase exposureof your content and expand your reachbeyond your fan base as users subscribe.(* For Interest List How-to visit, Sprout Socials Tutorial) 28. 5. Monitor Your MessagesUsers now have the ability to send you direct messages, creating another customer service channelYou cant message your followers. You can only reply to users who have already messaged you.Youll need to monitor your messages regularly. 29. Study: Facebook and Twitter toBecome DominantCustomer Service Channels for Majority of US Consumers 30. Share Your Milestones Tell your companys story by sharingmilestones Date founded, date of your first sale,date of a grand opening, launch of anew product Share photos with your posts 31. Draw Attention to Key PostsStar or Highlight Posts this expands the post across the entire width of your timeline. (This is a good way to highlight key milestones, for example.)Pin Posts Emphasize an update by pinning it to the top of your page (It stay there for 7 days until your remove it.) 32. FacebookDos and Donts 33. Listen and Engage 34. Status Updates: What to PostFollow the 80/20 rule of posting content/news versus self-promotion.Use energetic action verbs like help, tell, share that encourage engagementUse images: posts with photos tend to get higher user engagement 35. Offer Deals $__ Off deals generate twice theengagement of % Off deals. Check out Facebook Offers:https://www.facebook.com/help/offers 36. Ask Questions to Spark Dialogue 37. Experiment WithFill-in-the-Blank Posts 38. When to Post Best Days: Wednesdays, Sat + Sun Posts made 7 pm 7 am; and Noonreceived 20% more engagement 39. How Long and How Often?Length of Posts? Shorter is better. Posts with 80 characters of lessreceive 65% higher engagementFrequency of Posts? 1-2x a day = 40% higher engagement 40. Dont Shout! 41. Dont Ignore ComplaintsBad News TravelsLightening Fast Online 42. Dealing with NegativeComments on Your WallRespond immediately; be receptive/politeInitial response should be publicSuggest you take the conversation offline. 43. Dont Feel Inept75% of the companies in the Harvard survey said they dont know where their most valuable customers were talking about them31% dont measure effectiveness of social mediaOnly 12% of the companies in the survey said they felt they were currently effective users of social media 44. Dont Become aSocial Mediaholic. Study finds that socialmedia can be moreaddictive than cigarettes and alcohol for some. 45. Takeaways 46. Checklist Choose a striking image Provide a punchy description Feature your most effective apps Create milestones to mark important dates Pin posts to attract and drive traffic Highlight other important posts with astrong message/visual element Target > Engage > Convert 47. Small Fish CanSwim With theBig Guys Now 48. Whats Next? 49. Social Media Resources(More choices than a Starbucks menu!) 50. Webinars + ConferencesFacebook Marketing Social Media SuccessBootcamp SummitApril 24 - May 29, 2012May 1- 24, 2012. Discover how to use socialLearn how to create a Facebook media to attract and engagemarketing strategy that will build quality customers and quicklyyour customer engagement and grow your business from 27 of"likes" in this interactive online the worlds most respoctedevent and workshop.social media experts.http://www.mediabistro.com/facehttp://www.socialmediaexaminbookmarketingbootcamp/ er.com/socialmedia12/ 51. Free Tools for Listening IceRocket Keep tabs on who is saying whatabout you, your brand or your client on the web,Twitter, video and more with this free buzzsearch tool. Google Blog Search Another great tool to helpyou monitor keywords across blogs. Free andjust like the search engine, except focused onblogs. Social Mentions Set up alerts for certainkeywords that you get when people use thatkeyword on the social web. 52. Free Tools to Boost Your ProductivityMost widely used: TweetDeck.com,HootSuite.com, SproutSocial.com,Social OomphScheduling: BufferApp.com A simpleway to pace and space your updatesacross multiple social networks. 53. Mostly Free Monitoring Tools EdgeRank Checker free and paid versions Simply Measured Paid web basedsoftware Google Analytics Now includes socialmetrics 54. Helpful Social Media Blogs Social Media Examiner Michael Stelzner runs the Social Media Explorer Daily advice on socialworlds largest online social media magazinemedia marketing, conversational marketing, PR,designed to help businesses master social media community building and branding from leadingmarketing with Facebook, Twitter, Google+ and educator, public speaker and thinker in the world ofLinkedIn. digital marketing and social media Jason Falls. Mashable Social Media news blog covering cool Danny Brown This blog explores the human sidenew websites and social networks founded by Peteof social media and the social side of marketing.Cashmere from his apartment in Aberdeen,Very unique.Scotland. Also covers news and developments in Brian Solis Author of the book Engage andmobile, entertainment, online video, business, webprincipal at Altimeter Group, a research-baseddevelopment, technology, memes and gadgets. advisory firm, Brian Solis blog is required reading Soshable This blog tries to keep up with all things for anyone in the social media business.social media, analyze them and then provide fresh AllFacebook Launched in 2007 and later acquiredinsights into the people and structures that driveby MediaBistro, churns out useful content on theengagement. worlds largest social network. TechCrunch One of the best known sources for Socialnomics In-depth insights on the impact ofsocial media and technology news that also profiles social media on business and the world throughstartups, product launches and new websites.short social stories, statistics and studies. consumer technology usage. Techipedia Tamar Weinberg is a social media TopRank Lee Odden runs this popular multiple- enthusiast who breaks down all aspects of digitalauthor blog full advice on digital marketing andmarketing.public relations topics including, SEO, content Social Media Marketing Blog Head of social mediamarketing and business blogging and marketing for Ford shares advice on the complexities of online Techipedia Tamar Weinberg is a social media marketing and the convergence of traditional andenthusiast who breaks down all aspects of digital new media.marketing. 55. Confused? Questions?