Together, we’ve learned much and shared experiences that ...
Social Media: Shared Experiences
-
Upload
alex-de-carvalho -
Category
Business
-
view
1.418 -
download
0
description
Transcript of Social Media: Shared Experiences
![Page 1: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/1.jpg)
Alex de Carvalho
Social Media: Challenge or Opportunity?FPRA, June 12th, 2009
![Page 2: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/2.jpg)
Summary
✤ About Alex de Carvalho✤ The Challenge✤ The Opportunity✤ The Market for Shared Experiences is Inexhaustible✤ Shared Experiences✤ Markets are Conversations✤ Social Media✤ Brand You✤ One Step at a Time✤ Listen✤ Conclusions✤ Suggested Reading✤ Photo Credits
![Page 3: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/3.jpg)
![Page 4: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/4.jpg)
![Page 5: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/5.jpg)
![Page 6: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/6.jpg)
![Page 7: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/7.jpg)
![Page 8: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/8.jpg)
Alex de Carvalho @alexdc
![Page 9: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/9.jpg)
![Page 10: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/10.jpg)
RefreshMiami: new media community
- South Florida’s web and new media community
- Established March 2006
- Over 1,400 members
- Monthly meetups average 130 participants
http://refreshmiami.org
![Page 11: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/11.jpg)
![Page 12: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/12.jpg)
BarCamp Miami: new media conference
- Third web and new media “un”conference
- February 22nd 2009: 806 registered and over 600 attended
- Entirely supported by 38 company sponsorships of $300 each
http://barcampmiami.org
![Page 13: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/13.jpg)
![Page 14: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/14.jpg)
Social Media Club of South Florida
A community for the champions of social media and those seeking to learn
- Expand media literacy
- Share lessons learned
- Adopt industry standards
- Promote ethical practices
http://socialmediaclubsf.org
![Page 15: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/15.jpg)
StartPR: social media management
- Track your mentions on social networks and on over 100 million blogs
- Annotate and store important posts
- Coordinate responses with colleagues
- Report on mentions and improve blogger relations activity
http://startpr.com
![Page 16: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/16.jpg)
Alex de Carvalho
Social Media: Challenge or Opportunity?FPRA, June 12th, 2009
![Page 17: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/17.jpg)
The challenge ...
![Page 18: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/18.jpg)
Social Media is already in your marketing mix
whether you like it or not
![Page 19: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/19.jpg)
![Page 20: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/20.jpg)
![Page 21: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/21.jpg)
![Page 22: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/22.jpg)
![Page 23: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/23.jpg)
![Page 24: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/24.jpg)
Domino’s surprise videos on YouTube
![Page 25: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/25.jpg)
First day:
A week later:
![Page 26: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/26.jpg)
The "challenge" that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this - and ruin the reputation of a brand that's nearly 50 years old, and the reputations of 125,000 hard-working men and women across the nation and in 60 countries around the world.
Tim McIntyreVice President, CommunicationsDomino's Pizza, LLC
![Page 27: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/27.jpg)
![Page 28: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/28.jpg)
The Circular Mill or the ant “death” spiralBeebe (1921) described a circular mill he witnessed in Guyana. It measured 1200 feet in circumference and had a 2.5 hour circuit
time per ant. The mill persisted for two days, “with ever increasing numbers of dead bodies littering the route as exhaustion took its toll, but eventually a few workers straggled from the trail thus breaking the cycle, and the raid marched off into the forest.”
http://www.freedomlab.org/2007/07/23/keeping-up-with-the-jones-do-you-want-to/
![Page 29: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/29.jpg)
The opportunity ...
![Page 30: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/30.jpg)
The market for shared experiences is inexhaustible
![Page 31: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/31.jpg)
Events in the sky
![Page 32: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/32.jpg)
![Page 33: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/33.jpg)
![Page 34: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/34.jpg)
![Page 35: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/35.jpg)
Shared experiences
![Page 36: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/36.jpg)
![Page 37: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/37.jpg)
![Page 38: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/38.jpg)
![Page 39: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/39.jpg)
![Page 40: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/40.jpg)
![Page 41: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/41.jpg)
TextText
“So ... what’s the scuttlebutt?”
![Page 42: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/42.jpg)
The market for shared experiences is inexhaustible
![Page 43: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/43.jpg)
Spaces acquire meaning
![Page 44: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/44.jpg)
Markets are conversations
![Page 45: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/45.jpg)
This is not a conversation
![Page 46: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/46.jpg)
Interruption marketing
![Page 47: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/47.jpg)
Honduran version
![Page 48: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/48.jpg)
Traditional marketers broadcast “crafted” messages
![Page 49: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/49.jpg)
How advertising / marketing / PR sees us
![Page 50: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/50.jpg)
... unsolicited commercial messages
![Page 51: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/51.jpg)
they might as well talk to the hand
![Page 52: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/52.jpg)
we’re besieged by ads!(and not even my cat likes spam)
![Page 53: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/53.jpg)
http://thoughtnow.blogspot.com/2006/04/nyc-and-automobiles.html
do you see the membrane?
![Page 54: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/54.jpg)
![Page 55: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/55.jpg)
![Page 56: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/56.jpg)
Jeep’s website
![Page 57: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/57.jpg)
Logos are just brand identification.
A brand is the collective consumer concept of a company.
![Page 58: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/58.jpg)
links to social networks on Jeep’s website
![Page 59: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/59.jpg)
http://www.flickr.com/groups/jeepexperience/
active community of Jeep aficionados on Flickr
![Page 60: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/60.jpg)
![Page 61: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/61.jpg)
![Page 62: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/62.jpg)
![Page 63: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/63.jpg)
![Page 64: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/64.jpg)
✤ Small companies are also finding financial success on Twitter, like New Orleans-based Naked Pizza ($1M revenues)
✤ The company said nearly 69 percent of sales generated during a one-day Twitter advertising blitz came from customers drawn in from the site.
✤ Leach posts 1 to 15 times a day and said his company sees a sustained 20 percent of sales dollars from its Twitter presence.
http://www.msnbc.msn.com/id/31284703/
![Page 65: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/65.jpg)
markets are conversations
![Page 66: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/66.jpg)
David Armano
And online, conversations spread quickly from network to network
![Page 67: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/67.jpg)
Social Media
![Page 68: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/68.jpg)
Traditional media
Newspapers
Magazines
Television
Radio
Books
CDs
DVDs
Aboxofphotos
Physical,papermailandcatalogs
YellowPages
![Page 69: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/69.jpg)
Digital media
CellphonesCompact discDigital video
Digital televisione-bookInternetMinidisc
Video games
![Page 70: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/70.jpg)
Social media
Blogging
SocialNetworking
Wikis
Bookmarking
Photosharing
Calendaring
Tagging
Podcasting
Microblogging
![Page 71: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/71.jpg)
TOOLS for sharing and discussing
![Page 72: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/72.jpg)
ACTIVITIES combining technology and social interaction
![Page 73: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/73.jpg)
INTERACTION that builds shared meaning among communities
![Page 74: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/74.jpg)
![Page 75: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/75.jpg)
The“Conversation Prism”
Brian Solis
![Page 76: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/76.jpg)
Brand you
![Page 77: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/77.jpg)
this is the media
Blogging
SocialNetworking
Wikis
Bookmarking
Photosharing
Calendaring
Tagging
Podcasting
Microblogging
![Page 78: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/78.jpg)
this is the social
![Page 79: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/79.jpg)
your social profiles online andthe stuff you publish
will attract newconnections and opportunities
![Page 80: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/80.jpg)
Influence
Authority
Reputation
Credibility
Identity
Presence
online objective
![Page 81: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/81.jpg)
Branding
![Page 82: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/82.jpg)
Branding
![Page 83: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/83.jpg)
oceanmoonwavecleanwash
memorize this set of words
![Page 84: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/84.jpg)
count to five
![Page 85: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/85.jpg)
now, name a laundry detergent
![Page 86: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/86.jpg)
ocean
moon
Tidewave Fab
All
Gain
network of associations
Source: Drew Westen, Ph.D., “The Political Brain: The Role of Emotion in Deciding the Fate of the Nation”http://tinyurl.com/bawfff
![Page 87: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/87.jpg)
content
content
Youcontent people
people
people
work on your own network of associations
![Page 88: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/88.jpg)
blog posts
tags
Youphotos
onlinepresence
blogs
socnets
comments
lifestream
video
podcasts
avatars
social profiles
virtualworlds
onlinecommunities
this is how people find you online
![Page 89: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/89.jpg)
what defines you?
education
other activities
work experience
hobbies
passions
sports
travelcommunity work
thoughts
relationships
geography
desiresgroupsassociations
(now and in the future)
reputation
pets
![Page 90: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/90.jpg)
Lots of cows ...
![Page 91: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/91.jpg)
The purple cow
![Page 92: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/92.jpg)
Purple Cow: Transform Your Business by Being RemarkableSeth Godin
![Page 93: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/93.jpg)
One step at a time ...
![Page 94: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/94.jpg)
LinkedIn.com• Your first step for professional
networking online• Fill out all the sections• Import your email address book to
easily find and connect with your contacts already using LinkedIn
• Ask for recommendations• Connect with people from your
same industry and region• Seek out groups and participate in
the discussions• Answer (and ask) questions on
LinkedIn Answers• Create polls • Include your blog’s feed and
slideshare account• Be a good member and maintain
professionalism
![Page 95: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/95.jpg)
flickr.com
Remember to:• Include a title•Work the tags•Post to relevant groups•Embed in your blogs•Syndicate to your social
networks
![Page 96: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/96.jpg)
YouTube.com
•Interview people•Short clips•Flip camera•Titles, descriptions and tags•Experiment until you find
your style•The Seesmic community
![Page 97: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/97.jpg)
Facebook.com
• Get your username• Manage your privacy• Place friends and contacts in
“buckets”• Connect with more than just
friends• Update your status• Include your friendfeed• Upload photos and tag them
with your friends’ names• Connect Twitter to Facebook
![Page 98: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/98.jpg)
![Page 99: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/99.jpg)
![Page 105: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/105.jpg)
http://apps.facebook.com/selectivetwitter
![Page 106: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/106.jpg)
Ping.fm
![Page 107: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/107.jpg)
friendfeed.com
![Page 108: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/108.jpg)
![Page 109: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/109.jpg)
![Page 110: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/110.jpg)
Listen
![Page 111: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/111.jpg)
Listen
![Page 112: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/112.jpg)
Questions:
✤ How do people feel about my brand?
✤ What is being discussed?
✤ Who’s talking?
✤ Are they influential?
✤ Is my marketing working?
✤ Are my products working?
✤ How do we engage in the conversation?
![Page 115: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/115.jpg)
What should I track?
✤ Key employees
✤ Company name and URL
✤ Competitors
✤ Product and service names
✤ Brands
✤ Keywords
![Page 116: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/116.jpg)
Listen, then manage and react to conversations
http://startpr.com
![Page 117: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/117.jpg)
Dell Ideastorm
![Page 118: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/118.jpg)
My Starbucks Idea
![Page 119: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/119.jpg)
GetSatisfaction
![Page 120: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/120.jpg)
Conclusions
![Page 121: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/121.jpg)
You may be amazed at what you’ll find out ...
![Page 122: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/122.jpg)
Measure and count individual units, not just agreggate results
![Page 123: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/123.jpg)
Become or hire a community manager
![Page 124: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/124.jpg)
Intel
Intel will build credibility among the tough-to-impress IT crowd by putting its engineers out front, rather than a media-trained spokesperson.
So far, 150 engineers have been selected to contribute as bloggers on Intel sites and on other tech sites.
-ADWEEK, July 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
![Page 125: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/125.jpg)
Go where the people are
Think of it this way. If you are a fisherman you would not fish for the trophy catch in stagnated water.
You would need to go to where there is fresh water.
That's where the fish are.
http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
![Page 126: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/126.jpg)
People connect through
shared interests and passions
![Page 127: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/127.jpg)
Your acquaintances
open more doors for you
than your closest friends and family
![Page 128: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/128.jpg)
The social web is like water for dolphins
![Page 129: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/129.jpg)
Suggested reading
![Page 130: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/130.jpg)
![Page 131: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/131.jpg)
http://www.forrester.com/Groundswell/book.html
![Page 132: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/132.jpg)
Photo Credits - Creative Commons✦ Formidable matriarch http://www.flickr.com/photos/colbycosh/1511292182/✦ Birsay cow http://www.flickr.com/photos/jamesm/1074197357/✦ Country living http://www.flickr.com/photos/sentrawoods/3473586209/✦ Begegnung der Lila Art http://www.flickr.com/photos/fahrradfritze/2874490443/✦ Seth Godin http://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/159184021X✦ Dolphins underwater http://www.flickr.com/photos/bgwilson89/459539202/✦ puppy http://www.flickr.com/photos/klapow/39693385/✦ garfield http://www.flickr.com/photos/pasma/580401331/✦ 70 years of Spam http://www.flickr.com/photos/dok1/2607573904/✦ web 2.0 logos http://www.flickr.com/photos/94291223@N00/122881874/✦ conversation prism http://www.flickr.com/photos/50698336@N00/2735401175/✦ dinner conversation http://www.flickr.com/photos/88543347@N00/80462964/✦ talk to the hand http://www.flickr.com/photos/99757245@N00/2652563248✦ child http://www.flickr.com/photos/40732566596@N01/109538354/✦ hungry fish http://www.flickr.com/photos/75269757@N00/727422407✦ seti http://www.flickr.com/photos/49457106@N00/280789933/✦ attention http://www.flickr.com/photos/69148125@N00/326386880/✦ community manager http://www.flickr.com/photos/celesteh/397931208/✦ twitterverse http://www.flickr.com/photos/briansolis/3570379944/✦ naked pizza http://www.techcrunch.com/2009/04/24/a-sign-of-things-to-come-naked-pizza-erects-twitter-billboard/✦ volume http://www.flickr.com/photos/john/10196037/✦ watercooler conversation - horses http://www.flickr.com/photos/28778497@N05/2687899926/✦ india water http://www.flickr.com/photos/t4deux/3442829950/✦ watercooler conversations - birds http://www.flickr.com/photos/happyyoga/2118369604/✦ pickup game of hockey on new year’s eve http://www.flickr.com/photos/madison_guy/3158051412/✦ pickup game - basketball http://www.flickr.com/photos/robinzeggs/141674593✦ 4th street basketball http://www.flickr.com/photos/riverst/2356785132/✦ soccer game http://www.flickr.com/photos/tylercacek/739063425✦ circular mill http://www.freedomlab.org/2007/07/23/keeping-up-with-the-jones-do-you-want-to/
![Page 133: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/133.jpg)
![Page 134: Social Media: Shared Experiences](https://reader036.fdocuments.net/reader036/viewer/2022062513/554d9f79b4c905ff7a8b4599/html5/thumbnails/134.jpg)
Alex de Carvalho
Social Media: Challenge or Opportunity?FPRA, June 12th, 2009