Why Social Media?

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Traditional Advertisement

Benefits of social media marketing

Social Media

Facebook Cyprus:

586,840 Facebook users in Cyprus

http://www.socialbakers.com/

Facebook Cyprus:

32% 25-34 28% 18-24 15% 35-44

75% is between

the ages of 18-44

Facebook Cyprus:

55% male 45% female

Facebook Cyprus: TOP 5

Facebook: Areas to focus onNo1.

No2.

No3.

Facebook: Areas to focus on

No3.

Facebook: Areas to focus on

Walmart no1 USA!

No4.

Facebook: Areas to focus on

Ideas what to share on Facebook!Its all about engagement

Facebook: Why people engage

Facebook tips!• Find out WHEN to Post:

• What is the most effective day of the week to post content? (weekends? Mornings?-what seems to work for you?)

• How Often?• How often to update? (daily, 1xweek)? • Post 1 or 2 posts /day is plenty

• Find out WHAT to Post :– Post content that is Relevant; Interesting & Acceptable– Always respond to comments– Give tips advice that is useful to your customers (giving back)

Facebook tips!• Increase Engagement by using:

– Links; Photos & Videos– Competitions

• Facebook Ads – Work if you have something valuable to offer– Landing page is important (call for action)

– Share your Facebook URL from webpage– Integrate your Facebook with your

web page

14 ways to boost visibility & inspire viral sharing on Facebook

Facebook Page Insights• Analytics: gives metrics about user engagement.• Accessible from Admin panel on the FB Page

Remember need > 30Likes

Facebook Help Pages• Facebook has created a Help Center which is

designed to answer FAQs and give a step-by-step guide on how to build a business FB Page.

• www.facebook.com/help/pages

Think of twitter as the sms of internet!

Only 140 characters!111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111

111111111111111111111111111111111111

Twitter- CNN reporter Richard Quest

No1. TWEETNo2. FollowNo3. Followers

Great for searching content!

Twitter Tips

Twitter Tips

When Twitting Remember to:• Be Approachable (be you)

• Be Helpful• Link twitter with facebook & blog• Get mobile reply on real time• Promote it everywhere “I've joined Twitter (follow me @cosine)”• Stay active on a subject

LinkedIn

Estimated Registered Users: 190 Million (Setp 2012)

• Virtual Trade Show 24/7

– Your CV on the internet

– Business Growth Tool!

Professionalphoto

Create a Strong Headline

Claim Your Name: Customize Your Public Profile URL

Set-up your Profile

Engage with groups

Join Groups

Job Search

Company Profile

YouTube

Easy to share YouTube Facebook, twitter or send via email the

url

How does it work?

slideshare

SlideShare.com• Upload PowerPoint, OpenOffice & Keynote files• Uploads PDFs, MSOffice, iWorks docs• Share publicly with millions of viewers• Share privately with colleagues and clients• Download presentations• Reuse/Remix ideas or assets for research or business

purposes• Find people with interesting content and grow your

professional network

Before moving forward decide why you want to use social media

What is your plan?– Build Better relationships?– Raise awareness about your cause?– Increase website traffic?– Build up your base?– Inspire people to action?– Increase donations?

STRATEGYVision:

Main Purpose1 sentence “the 1 sentence say on the elevator”

Objectives

• No more than 5• Smart

• Measurable

Tactics:

How to do itdetails

Strategy• Product• Place

• Promotion• Price

Simple

2 pager80:20 rule

Control

Measure